Your website is an important part of your business’s online marketing strategy. Whether you are marketing B2B, B2C, locally, globally, or internationally, you need an online presence to reach buyers and establish credibility.
A recent survey by 1&1 Internet recently reported that up to 40% of small and medium sized businesses still don’t have a website. Yikes, is that you?
I’ve heard of several small businesses who just setup Facebook pages to establish their online presence. Companies who take this route need to remember that Facebook can shut that page down anytime. You should never relinquish control and ownership of your website.
25 Website Must Haves for Driving Traffic, Leads & Sales
Whether you’re looking to build your first website, or if your existing site just isn’t getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website?
- It’s the ability turn your website into an inbound marketing machine.
- A website that doesn’t just exist, it performs!
- It needs to attract visitors, educate them and convince them to buy.
Today, the web is social and interactive. It’s not static like most websites tend to be. As such, a website can no longer sustain as its own island. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took was a URL, fancy Flash graphics, and an expensive advertising campaign to temporarily boost traffic.
Do you think that setting your website up as a marketing machine is easier said than done? Download our Free Guide and you’ll learn:
- 5 tips for how to get your site found online.
- A website design checklist with 6 tips.
- 9 tips on content marketing.
- A conversion checklist with 5 final tips.
When you invest time and energy in designing, optimizing and promoting your website effectively, you’ll realize returns for years to come. Download the free guide on 25 Website Must Haves today.
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