email

The Anatomy of an Optimal Marketing Email

Did you know over 90% of all consumers check their email at least once a day?  And that 1/3 of the emails they choose to open are because of well crafted subject lines?

For Groove Digital Marketing email marketing accounted for about 7% of our total website traffic last month, but over 25% of our new leads! Those are conversion rates that cannot be ignored.

With those numbers bouncing in your head, you likely realize it is important to understand and follow some best practices for email marketing.

How to Craft the Optimal Marketing Email

The first step to effective email marketing is crafting the optimal email. This infographic from Quicksprout details the steps needed to create emails that convert traffic to leads. The steps described are:

  • How to create optimal subject lines.
  • How to optimize the body content by clearly conveying the offer and how it can benefit the readers.
  • How to optimize the call to action.
  • How to optimize for mobile.
email marketing
Courtesy of: Quick Sprout

Email marketing is an essential component of inbound marketing.  Don’t miss out on the traffic and leads that a well written email marketing campaign can provide.

If you are ready to start an inbound marketing campaign for your company and aren’t sure where to start, download our free report, How to Run an Inbound Marketing Campaign.

How has email marketing worked for you? Are there other best practices that you have implemented that aren’t mentioned in this infographic?

Hey, thanks for the info. Now what?

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