Entries by Rebekah Richards

25 Website Must Haves for Driving Traffic, Leads & Sales [Free Guide]

Your website is an important part of your business’s online marketing strategy. Whether you are marketing B2B, B2C, locally, globally, or internationally, you need an online presence to reach buyers and establish credibility. A recent survey by 1&1 Internet recently reported that up to 40% of small and medium sized businesses still don’t have a […]

LinkedIn For B2B Marketers [Infographic]

Are your target prospects other businesses? Then you absolutely MUST get serious about marketing with LinkedIn. LinkedIn is the leader in business networking and lead generation. In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) […]

SEO Optimization in 2014 and Beyond [Infographic]

In the early days of the internet, SEO optimization was easy. Pick out the keyword you want to rank. Pump out content with your keyword laced generously throughout your page, including in your title and meta tags. Add in a few backlinks. Chances were good that your content would rank! Then the search engines got smart. […]