Entries by Lindsey Patterson

How to Prioritize Your SEO Checklist

While it’s true that there are SEO best practices everyone should regularly undertake, it’s also true that not everyone has the resources or staff to do those activities as often as recommended, if at all. Typically, a small business is torn in many different directions when trying to establish an SEO checklist that covers everything. […]

Content Is King… if You’ve Done Your Research

Since the birth of the digital marketing landscape, it has seen industry-wide exponential growth. More and more companies are shifting a significant proportion of their marketing budget from traditional to digital initiatives. For example, Mondelez, the processed foods company, has cut their spending on TV advertising nearly in half while boosting their digital marketing spending […]

Want better SEO Results? Focus Above the Fold!

Search engine optimization, or SEO, has proved over the years to be an elusive and fluid pursuit. As Google and other search engines are constantly changing their algorithms, the industry often contains more mysteries than it does concrete answers. Things have changed almost entirely since the early days of SEO. However, regardless of how the […]