You don’t have to look far to hear “content marketing is king!” These days, blogging is one of the most utilized marketing strategies to attract new buyers. It’s cost effective and it’s proven to work – that is when it’s done right. With any marketing strategy, your ultimate goal is to get people to hit […]
About Elizabeth Dyrsmid
Liz is a graduate of the University of Alberta with a B.Sc. Chemical Engineering.
In additional to engineering, she has worked as a teacher, coach, and marketer. She enjoys pulling from her diverse background as a part the Groove team.
When not working, Liz loves spending time with Trent and their daughter, rock climbing, playing volleyball, and practicing yoga.
Entries by Elizabeth Dyrsmid
In today’s business landscape, everybody seems to be entirely focused on their online marketing campaigns. Improving the layout of websites and reaching out to customers in social media are just some of the objectives of most business owners. While there is a good reason to put significant time and resources into online marketing methods, you […]
There’s something undeniably appealing about exceptional writing. It’s what keeps us awake until 3 a.m. to finish a good book. Online, it’s what makes you continue to click through articles to read more of what a blogger writes. The appeal and proven success of content marketing have made the world a noisy place. Now, just […]
When you read a great blog post, do you ever think about how the writer put the piece of content together? Probably not, because you’re too impressed with the material to worry about the fine details. However, if you want to create blog posts that reach your audience in a significant way and encourage them […]
If the opening of your blog post doesn’t entice your readers enough to keep their attention, it’s safe to say they won’t be reading the rest of the content contained in the post, even if it’s the best blog post ever written. As a general rule of thumb, each blog post you produce needs to […]
Creating engaging blog content on a recurring basis is a challenge all business owners and marketers face. Even if you spend hours crafting content that is grammatically correct, contains a powerful message and looks good on paper, none of the content will benefit your audience unless you get the framework right. Though all companies face […]
To develop the right lead-generation strategy, you need to develop a precise blend of art and science. After all, you’re asking prospects to part with something precious to them, a little bit of their privacy, in exchange for something that’s usually intangible. Making sure you ask in the right way and at the right time […]
Today we are taking a look back at an interview we did with Brian Clark from Copyblogger.com. Brian built a very successful business around his content marketing strategy and we are going to apply some of his advice to answer these two questions: Can content marketing work for your business? Who should be doing the […]
The sales team is from Mars and the marketing team from Venus or so it seems sometimes. These two groups usually struggle to work well together. Why is this? The disconnect between the marketing department and the sales department is usually because of a communication gap that can be fixed with clear communication systems. The […]
“I’m building a snowball the size of continents. The catch: it sometimes moves at a glacial pace.” This quote from Tim Ferriss, who has to be one of the most influential people I’ve read, really hit home with me and how I go about preparing for writing content. His point is that he isn’t interested […]