Entries by Elizabeth Dyrsmid

How to Write Blog Posts that People Love Reading

There’s something undeniably appealing about exceptional writing. It’s what keeps us awake until 3 a.m. to finish a good book. Online, it’s what makes you continue to click through articles to read more of what a blogger writes. The appeal and proven success of content marketing have made the world a noisy place. Now, just […]

How to Write an Outline for Your Blog Post

When you read a great blog post, do you ever think about how the writer put the piece of content together? Probably not, because you’re too impressed with the material to worry about the fine details. However, if you want to create blog posts that reach your audience in a significant way and encourage them […]

How to Write a Killer Opening for Your Blog Posts

If the opening of your blog post doesn’t entice your readers enough to keep their attention, it’s safe to say they won’t be reading the rest of the content contained in the post, even if it’s the best blog post ever written. As a general rule of thumb, each blog post you produce needs to […]

How to Create a Winning Framework for Your Blog Posts?

Creating engaging blog content on a recurring basis is a challenge all business owners and marketers face. Even if you spend hours crafting content that is grammatically correct, contains a powerful message and looks good on paper, none of the content will benefit your audience unless you get the framework right. Though all companies face […]

How to Tempt New Customers with Lead Magnets

To develop the right lead-generation strategy, you need to develop a precise blend of art and science. After all, you’re asking prospects to part with something precious to them, a little bit of their privacy, in exchange for something that’s usually intangible. Making sure you ask in the right way and at the right time […]

How to Blog Successfully Without Writing Your Own Content

Today we are taking a look back at an interview we did with Brian Clark from Copyblogger.com. Brian built a very successful business around his content marketing strategy and we are going to apply some of his advice to answer these two questions: Can content marketing work for your business? Who should be doing the […]

My Outrageously Comprehensive Guide to Writing a Blog Post

“I’m building a snowball the size of continents. The catch: it sometimes moves at a glacial pace.” This quote from Tim Ferriss, who has to be one of the most influential people I’ve read, really hit home with me and how I go about preparing for writing content. His point is that he isn’t interested […]