How much of an impact do you think it would have on your business if you had a steady supply of qualified leads for your products and services? Now imagine that you didn’t have to pay for advertising to attract all those leads. Seem like a pipe dream? It’s not. It’s actually the natural result […]
About Trent Dyrsmid
Right after being a husband and father, and riding dirt bikes, Trent's next love is digital marketing. He is the author of the Digital Marketing Handbook and spends most of his time helping his clients succeed.
Entries by Trent Dyrsmid
Have you ever sat back at your desk and wondered, “What are my competitors doing to market their business? Is there any potential for me to get in on the action?” As a business owner, you know the importance of keeping up with the industry Jones’s. And you’re not alone in that. There’s one company […]
The best evergreen content on your website deserves to be shared more than once. The bigger that back-catalogue of older content gets, though, the more work it takes to keep linking back to it. So what do you do? Keep writing new status updates that go to the same places? Save your old updates in […]
Did you know over 90% of all consumers check their email at least once a day? And that 1/3 of the emails they choose to open are because of well crafted subject lines? For Groove Digital Marketing email marketing accounted for about 7% of our total website traffic last month, but over 25% of our new leads! Those […]
Wondering how to attract clients with podcasting? Podcasting is so much easier than taking a regular ‘sales guy’ approach. You get to be a reporter, and most people respond much more positively to a reporter than a salesman. The number of ‘No’s’ you will get to a request to be a podcast guest will be […]
Once you have determined that inbound marketing is going to work for your company, the next decision you need to make is whether you are going to do the work in-house or partner up with a digital agency. If you decide that partnering with an inbound marketing agency is worthy of serious consideration for your […]
Whenever I’m talking with a prospective client about inbound marketing, after seeing a number of success stories, one of the very first questions they ask me is, “Will inbound marketing work for my company?” The short answer is “it depends”. The truth is that I don’t think inbound marketing is actually a good fit for every […]
I have owned professional services businesses for my entire career as an entrepreneur and there is one thing that I know for sure: if you don’t create systems and processes to maximize your team’s efficiency, you will struggle to be profitable. And if you struggle to generate profits, you can pretty much forget about growth. […]
You’ve heard about something called on-page SEO, but you don’t know what it is, or if you should even care. Here, you’ll learn just what on-page SEO is, and why the entire future of your business could be at stake if you try to ignore it.
Jascha Kaykas-Wolff is a contributing author for this post. Everyone has a to-do list, and it gets bigger everyday but when was the last time you asked yourself, “Why?” Why are you in business? Why are you doing what’s on your to-do list for the day? Why did the opportunity to work on this project […]