The fast-paced world of digital marketing — with all its technological advancements and iterative improvements to our marketing processes — has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger.
But the flip side of the coin — and probably the more realistic manifestation of all these advancements — is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind.
Problem is, a lot of this new “stuff,” is now outdated and an inefficient use of a marketer’s time and budget. Or worse, was never a good use of time and budget to begin with.
We’d like this to be the year you clean up your marketing toolkit. What are you wasting time on? What tactics are you needlessly holding on to like a marketing security blanket? What can you eliminate from your budget?
10 Useless Things to Cut From Your Marketing
In our 25 page free ebook, that you can download below, we outline what many marketers waste time on. These are marketing strategies that are not going to help you move the needle this year — so you can eliminate them for good!
You will learn how to eliminate:
- The On-Page SEO Fixation
- The Firehose Blast of Blog Content
- The Go-To Marketing Offer
- Millions of Microsites
- Over Reporting
- Press Releases
- Untargeted Paid Media Spend
- Mobile Apps
- Unnecessary Website Redesign
- Social Networks No One Uses
There’s no time like the present to take a look at your marketing activities and figure out what’s working, and what isn’t. And if you’re setting aggressive marketing goals for yourself, cutting some of the time-wasters and ineffective tactics mentioned in this ebook will give you the bandwidth you need to pursue those new strategies.
Whatever it is you’re resolving to do with your marketing strategy this year, make sure you resolve one extra thing: To constantly evaluate whether your activities are moving the needle. It’s always a good idea to experiment with something new — as long as you know when to say “when” with the latest and greatest. This kind of self-analysis will keep you running an agile, up-to-date, and efficient marketing machine!
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