WARNING: These 6 Mistakes Will Kill Your Blog

6 mistakes

Statistics prove that blogging builds business. According to HubSpot’s 2013 State of Inbound Marketing Report:

  • 34% of all sales leads generated last year were from content marketing strategies
  • 82% said they got the most value from blogging
  • 42% said they generated at least one customer from their blog.

Whether you are a B2B or B2C company, your blog is likely the focal point of your content marketing strategies. Blogging gives you fresh content for inbound marketing and social media programs, and if will increase sales leads if you blog the right way. Here are six common mistakes that bloggers make that are sure to kill a blog:
Read more

Inbound Marketing Rule #1: Be Interesting

rule #1

If you are struggling to get attention from your target audience, more than likely, it’s because you are boring them to tears by talking about yourself, your products, your services, your awards, etc…

Well guess what?

Nobody cares. At least not yet.

Read more

8 Tried and True Methods for Creating the Blog Content Your Audience Wants

blog contentAre you spending a lot of time creating content that nobody reads?

  • No website traffic.
  • No Likes on Facebook.
  • No Tweets.

Have you ever considered that maybe the problem may not be your content, but your blog style?

Don’t get me wrong, you have to write content that is compelling and interesting to your target audience. But you also have to style your blog post in a way that is aesthetically pleasing and easy for your readers to scan.

Here are 8 tips on how to write a good blog post that that will capture your audiences attention.
Read more

7 Steps to Setting Up Your Business Blog

7 Steps to setting up your business blog

Are you convinced that you need to set up a blog for your business but not sure where to start? Will you take the plunge if you can setup your blog in 7 easy steps?

An astounding 50 percent of all blogs are abandoned within 90 days of creation.  Don’t let your business blog become a part of this sad statistic!  Read on for a list of the 7 steps you must take to ensure your business blog is a  success.

The fact is that web sites with a blog received 55% more visitors97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Can you really afford to miss this opportunity? – HubSpot – Checklist: How to Start a Business Blog

Read more

10 Keys to Building a Successful Business Blog

business blog

Do you want to create a blog that attracts new clients? Do you have a blog that is getting NO traffic? Do you feel overwhelmed with how to create a steady stream of interesting content?

Successful business blogging is a long-term commitment. Is it worth it?

According to a 2013 HubSpot survey, blogging has overtaken SEO as the number one means for increasing traffic to your website.

Now, more than ever, companies should be creating, publishing and promoting a company blog. A company blog that produces quality content is less likely to get flagged as spam than an article that got submitted to a general distribution site. A company blog can also rank in the search engines and drive more targeted traffic to the main site. Nick Stamoulis – Brick Marketing

Are you convinced that you need traffic generating blog for your business? Then read on. You will find 10 tried and true methods you can use to help you through every stage of the blogging process.

Read more

How to Take a Boring Topic and Turn it Into Content People Want to Read

Boring Blog Interesting

How do you write about a topic that most people are not interested in? Is it possible to take a dull subject and make it interesting?

Many businesses shy away from blogging because they think their products or services are boring, or they cannot come up with ideas that would truly interest customers and prospects.

But really, there are no boring business topics — only boring content marketers. If you are stuck for ideas on how to create great content that transforms your boring blog into a lead generating superstar, read these tips to get your creative juices flowing.
Read more

7 Common Blogging Mistakes Made by Financial Services Firms

7 common blogging

Are you struggling to attract traffic to your website? Do you have a blog that is filled with industry jargon? Do you look at your own posts and yawn?

If your blog isn’t getting the traction you need, read on to find out the 7 most common financial services blogging mistakes and how you can turn your blog into a client magnet.

Read more