Statistics prove that blogging builds business. According to HubSpot’s 2013 State of Inbound Marketing Report:
- 34% of all sales leads generated last year were from content marketing strategies
- 82% said they got the most value from blogging
- 42% said they generated at least one customer from their blog.
Whether you are a B2B or B2C company, your blog is likely the focal point of your content marketing strategies. Blogging gives you fresh content for inbound marketing and social media programs, and if will increase sales leads if you blog the right way. Here are six common mistakes that bloggers make that are sure to kill a blog: