Why Calls to Action Should Be in Every Blog Post

WhyYouMustUseCTAs

You don’t have to look far to hear “content marketing is king!”

These days, blogging is one of the most utilized marketing strategies to attract new buyers. It’s cost effective and it’s proven to work – that is when it’s done right.

With any marketing strategy, your ultimate goal is to get people to hit the buy button. You invest in campaigns with the goal of attracting more buyers and making money. Blogging is no different.

Calls to action (CTAs) in blog posts are one of the most important elements. This is your opportunity to tell your reader what you want him to do next.

Let’s break down why CTAs are so vital to your long-term success.

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Why Print Marketing Continues To Thrive In The Digital Age

Why Print Marketing Continues To Thrive In The Digital Age

In today’s business landscape, everybody seems to be entirely focused on their online marketing campaigns. Improving the layout of websites and reaching out to customers in social media are just some of the objectives of most business owners.

While there is a good reason to put significant time and resources into online marketing methods, you should not forget about the tried and proven promotional technique of print marketing.

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How to Write an Outline for Your Blog Post

how to write a blog outline

When you read a great blog post, do you ever think about how the writer put the piece of content together? Probably not, because you’re too impressed with the material to worry about the fine details. However, if you want to create blog posts that reach your audience in a significant way and encourage them to take action, you can benefit from studying posts that capture your attention.

For many great writers, step one in writing an excellent post is spending time creating a very detailed outline. Ready to learn how to do that? Let’s jump in.

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6 Ways Your Landing Page is Harming Your Inbound Marketing

landing page for inbound marketingAll hail the landing page! If you work in digital marketing, you’ve more than likely heard of these little beauties. They’re specialized web pages that an external visitor ‘lands’ on when they are searching for a solution to a problem. The page is there to reconfirm that they are in the right place, do a little more persuading and take those vital contact details for future communication (and conversion).

They’re specialized web pages that an external visitor ‘lands’ on when they are searching for a solution to a problem. The page is there to reconfirm that they are in the right place, do a little more persuading and take those vital contact details for future communication (and conversion).

They’re essential to the work of a digital marketer as they are often the very first contact point a visitor has with a site. It takes seconds for someone to make up their mind when they land on your web page, they either immediately exit, or are intrigued to find out more.

As an inbound marketer, I live and breath landing pages. They are the front page to your content or product.

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3 Ways Content Marketing Can Help a Mortgage Company Attract More Clients

Is your sales team struggling to generate leads?  Have you heard of this thing called ‘content marketing’ but aren’t yet sure if it will work for you?

If you answered “Yes” to either question today’s post is for you.

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The #1 Reason Why People Fail with Inbound Marketing

fail-with-inbound-marketing

 

So you’ve heard all about how well inbound marketing works, and you are ready to go. Your first step is to get started writing blog posts, right?

WRONG.

Writing blog posts is definitely not the first step you should take if you want to succeed with inbound marketing.

Instead, you need first to figure out your inbound marketing game plan.

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Make Your Marketing A Breeze by Targeting the Right People

marketing to your target audience

Being able to sell ice to Eskimos might be a neat skill to have but you’re not really helping them, are you? There needs to be a real need for your product and it should really be solving a problem or challenge that your prospects are experiencing. Sometimes you should reject customers if you know your product is not a good fit. This is going to save both of you from some major hiccups down the road.

Another side of the coin is you’re going to have a hard time selling something if you don’t truly believe that you’re helping the clients.

This is something that can make or break a good seller. Sometimes you need to sit down with yourself and really make sure that you have true faith in your own product’s ability to solve the challenges of your prospects. We find that some sincere, honest business people have little faith in their products (even though the products are great) and they should fix that by envisioning happy and fulfilled customers. It will do wonders for their close rate.

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Inbound Marketing: How to Attract, Engage, and Convert [Infographic]

What is inbound marketing and how can your business use inbound marekting to attract, engage and convert more prospects into clients? The infographic below was created for the staffing industry, but the information it provides can be applied universally to most service based businesses.

This infographic goes over:

  • What inbound marketing consists of in relation to websites, content and SEO.
  • 4 ways that inbound marketing differs from outbound marketing.
  • Why your business should use inbound marketing to create a strong online presence.
  • The current state of inbound marketing.
  • What you should focus on to increase your inbound marketing efforts.

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How to Develop Your Content Marketing Strategy

content marketing strategy

Done poorly, content marketing can be a waste of time and effort. When executed well, content marketing creates a funnel of content to turn casual website visitors to customers.

Effective online marketing requires a well-crafted content marketing strategy.

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Ultimate Marketing Guide [Free eBook]

ultimate content marketing guide

Does this sound familiar?

  • You’re making a profit and growing, but not at the rate you’d like.
  • You know that smart marketing will accelerate your growth.
  • You are pushing to get your message out to the market, but you find yourself frustrated with poor results.

If you want to turn your company into a high-growth powerhouse, you will do well to learn from the strategies used by innovative, high growth firms.

 

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