4 Ways to Increase Landing Page Conversions

landing page conversions

Effective inbound marketing is all about driving traffic to your site to acquire qualified sales leads. But what’s going to make a prospect provide their contact information? How are you going to convince them to trust you with their email address, and maybe their telephone number? What offer will increase landing page conversions?

There is both science and an art to creating effective landing pages. Here are four simple ways to increase landing page conversions:

Read more

10 Things You Need to Know About Creating a Buyer Persona Template

Welcome back to another video in my series on content marketing (this video was originally published on my Bright Ideas blog). In this video, as the headlines might clue you in, we’ll be talking about Buyer Personas.

Creating a Buyer Persona is something that you don’t want to skip. This is really important because if you don’t take the time to define exactly who you’re writing for, and who you want to attract to your blog, ultimately you’re going to fail in three really important areas.
Read more

How Content Marketing Has Forever Changed How to Attract Clients and How You Can Take Advantage of This Shift


Are you struggling to attract clients? Have you heard about Content Marketing but aren’t yet sure what it is or how to implement it? Would you like to be able to stop spending money chasing prospects and asking them to do business with you?

If you’ve answered yes to any of the questions, then this post is for you.

Old vs New

Back in 2001 when I started my last company (an IT service provider call Dyrand Systems), the business landscape was radically different than it was today. Building a website wasn’t easy, there was no social media, and email marketing was barely getting started.
Read more