For the last decade, retailers have all followed a very similar strategy: collect as many email addresses as possible and then send them the maximum number of promotional emails they feel their subscribers will take – without unsubscribing.
Guess what? Those days are OVER.
Today, consumers are absolutely inundated with generic promotional emails – and very few are ever opened.
Simple. The information being dumped into their inbox isn’t personalized – and therefore, it’s just spam.