Are You Killing Your List?

bad email marketing practices

For the last decade, retailers have all followed a very similar strategy: collect as many email addresses as possible and then send them the maximum number of promotional emails they feel their subscribers will take – without unsubscribing.

Guess what? Those days are OVER.

Today, consumers are absolutely inundated with generic promotional emails – and very few are ever opened.

Why?

Simple. The information being dumped into their inbox isn’t personalized – and therefore, it’s just spam.

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The Dumbest LinkedIn Mistake I See Over and Over Again

dumbest-linkedin-mistakeWhen used properly, LinkedIn can be a very powerful tool for generating leads for your company.

Sadly, most people totally screw this up.

What I’m about to show you has happened to me at least 100 times, and I have ignored the person who reached out to me every single time.

If you are making the LinkedIn mistake I’m about to show you, PLEASE STOP! People who use LinkedIn this way are annoying the heck out of people and I don’t want you to be one of them.
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3 Follow Up Email Templates That Just Work

email templates

Are you using email to follow up with business prospects? Are you struggling with how often you should follow up and what you should say?

Send too many emails and your prospect will get annoyed and quickly unsubscribe. If you fail to follow up regularly though, you’ll be forgotten. So what’s the secret?

Review this clever Slideshare presentation that will clue you in on how to properly utilize follow up business emails when:

  • You have a meeting.
  • You have a trigger event.
  • You have no meeting (i.e. this is a cold prospect).

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How to Turn a Cold Email List into a Warm One

marketing strategy

How many times have you heard marketers claim “email marketing is dead”? Should you still care about creating and nurturing an email list?

If you have an email list, could you benefit from implementing an email marketing strategy to turn your cold leads into hot ones? Do you know whether your list is cold or hot in the first place?

These are all very pertinent questions, and this post will answer all of them and more. Follow along, and you will clear away the dust and turn your cold email list into one that will lead to more leads and customers.
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How to Create an Email Campaign that Converts

email marketing

Have you started an email marketing campaign for your business yet? Are you worried you might spend hours at your computer trying to figure out what to write?

Email marketing campaigns are a great way to increase leads for small and medium sized businesses. Email campaigns have long been proven to be successful, which is why more and more businesses are trying them.

In order to create an email marketing campaign that converts leads into sales, you’ll have to include a few important elements. Are you ready to learn what these are?
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How to Stop Getting Ignored and Break Through the Clutter in Your Prospect’s Inbox

Back in 2010 when I first got started with email marketing, I thought I knew what I was doing. I embedded a form on my site, offered something of value for free, and people opted into my list.

Overnight, I fancied myself a highly sophisticated email marketer. My list was growing steadily, I was converting prospects to customers, and my revenue steadily increased.

Damn, I’m so smart….or so I thought.

The problem I began having was that my email open rates (how many people opened my emails) started to decline.

Why did this happen? Because I was sending everybody on my list exactly the same stuff, without stopping to check in with them on what they were actually interested in.

Oops.

Now that I have the benefit of hindsight, I can see that the huge mistake that I was making was I wasn’t segmenting my list into groups of similar people. Here’s how to get your email noticed.
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