How (And Why) to Define a Targeted Audience for Your Marketing Campaign

how to define a targeted audience for your marketing campaign

The very first step in your content marketing plan should be to pick your target audience. You’d think this would be common sense; however, skipping this step is actually an extremely common mistake.

The reason it’s such a common mistake is that marketers fear that by really focusing their message on just one audience, they will “lose out” on the hundreds/thousands/millions of other potential customers that aren’t a part of that audience.

The truth is that the benefits of targeting one niche actually outweigh the negatives.

In today’s post, I’m going to walk you through the process that you should follow to select a niche, as well as give you some examples of success.
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Unlock the ROI of Your Marketing with Analytics [Free Guide]

marketing analytics roi ebook

Successful inbound marketers don’t make decisions based on feelings — their decisions are based on data. Where does that data come from? Why, their marketing analytics, of course!

Once marketers begin tracking landing pages, SEO, blogging, social media, email marketing, and lead nurturing, the next step is to make them actionable.

This eBook investigates how to use marketing analytics to improve each channel’s marketing performance, starting with landing pages, SEO, and business blogging to social media, email marketing and lead nurturing. After all, what’s the point of knowing all of this juicy information if you can’t use it to make your marketing better?

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10 Useless Things to Cut From Your Marketing [Free Guide]

bad marketing examples

The fast-paced world of digital marketing — with all its technological advancements and iterative improvements to our marketing processes — has theoretically made marketers’ lives easier. We have more options, tools, and resources to be better, faster, and stronger.

But the flip side of the coin — and probably the more realistic manifestation of all these advancements — is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind.

Problem is, a lot of this new “stuff,” is now outdated and an inefficient use of a marketer’s time and budget. Or worse, was never a good use of time and budget to begin with.

We’d like this to be the year you clean up your marketing toolkit. What are you wasting time on? What tactics are you needlessly holding on to like a marketing security blanket? What can you eliminate from your budget?

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3 Ways to Develop an Effective Content Road Map

content road map

Once you understand exactly who you are planning to target and what they are interested in, your next step with inbound marketing is develop a content marketing plan to use as a roadmap. In developing your road map, there are several factors that you want to consider.

  • What topics will you write about?
  • What premium content offers will you make?
  • How will you organize your content into campaigns?

The decisions you make in each of these areas will have a profound impact on your success, so it’s important to do your homework!
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A Scientific Way to Generate Leads with Content Marketing

Are you struggling to meet your lead generation goals? Are you ready to learn how to generate leads with a scientific approach to content marketing? 

An overwhelming 80 percent of the most effective B2B content marketers cite lead generation as a primary goal of content marketing, according to the B2B Content Marketing 2014 Benchmarks, Budgets, and Trends report published by the Content Marketing Institute. What are the key steps that these effective content marketers take?

In today’s post, we are going to answer this question, so put on your lab coat and let’s get started.
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