The very first step in your content marketing plan should be to pick your target audience. You’d think this would be common sense; however, skipping this step is actually an extremely common mistake.
The reason it’s such a common mistake is that marketers fear that by really focusing their message on just one audience, they will “lose out” on the hundreds/thousands/millions of other potential customers that aren’t a part of that audience.
The truth is that the benefits of targeting one niche actually outweigh the negatives.
In today’s post, I’m going to walk you through the process that you should follow to select a niche, as well as give you some examples of success.