If you are an executive tasked with creating demand for your product or service, there is a very strong possibility that what was working quite well for you in the past isn’t working nearly as well today.
If that is the case, this post is for you!
As the host of the Bright Ideas podcast, I have the good fortune of being able to use interviews to tap into the minds of some of today’s smartest marketers. Many of these marketers work for venture-backed startups with very ambitious growth objectives.
In other words, I get to pick the brains of some pretty smart folks on a regular basis.
In recent interviews, it has come to my attention that outbound marketing is far from dead. In fact, if done correctly, and supported by content, outbound marketing is still very effective.
Before we get into all the nitty-gritty details, let’s first make sure we are on the same page with the terminology.