6 Ways to Use Mobile Marketing to Capture More Leads

mobile marketing

Have you adjusted your lead generation strategies to account for how often people are now using mobile devices to access your site? Are you aware that mobile web browsing directly competes with desktop browsing?

If you answered ‘No’ to these questions, this post if for you.

More people are accessing the Internet via mobile devices every day. However, traditional methods of lead generation don’t account for the way that people behave on mobile devices. Read on to discover 6 ways you can modify your current lead generation content to capture more leads from mobile.
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A Scientific Way to Generate Leads with Content Marketing

Are you struggling to meet your lead generation goals? Are you ready to learn how to generate leads with a scientific approach to content marketing? 

An overwhelming 80 percent of the most effective B2B content marketers cite lead generation as a primary goal of content marketing, according to the B2B Content Marketing 2014 Benchmarks, Budgets, and Trends report published by the Content Marketing Institute. What are the key steps that these effective content marketers take?

In today’s post, we are going to answer this question, so put on your lab coat and let’s get started.
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Create Content or Prospect via LinkedIn: Which is a Better Use of Time?


Are you looking for ways to generate more leads? Are you trying to decide if you should allocate more resources to inbound marketing instead of the more traditional outbound marketing that has served you well over the years?

In the last week, as the host of my podcast, I have had the good fortune to interview two ultra successful CEOs. One relies 100% on inbound marketing, and the other, thus far, has relied 100% on outbound marketing.

In today’s post, I’m going to share with you what I believe are the pros and cons of each approach, as well as a hybrid approach that I’ve created.

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4 Features Every Great Website Needs

website needs

Your company website is the most important aspect of your inbound marketing campaign. The website serves a number of different functions: it must work to increase web traffic and then once users are on your website, it must work to generate and capture leads to help increase your customer base.

If you want to know how to improve a website, then you want to be sure to include the following four features:

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Many People Never Imagined Facebook Would Do This. And It’s Not Over Yet.

A few months ago we started working with a new client that relied almost exclusively on Facebook for traffic. Over the six months prior to their becoming a client, they’d spent about $500 per day on Facebook ads and used this spend to build up 350,000 likes to their Facebook page. Not too long after they started working with us, the thing I warned them about came to fruition. Facebook, in their continuing need to please Wall St., significantly decreased the reach of the posts they published to their wall, and as a results, sales of their products dropped almost by half. Ouch.

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3 Ways to Capture More Leads

Are you struggling to increase your firm’s revenue? Are you losing out on price? Do you still ask your sales reps to make cold calls to prospects?

If so, you are not alone. In fact, the vast majority of small business owners really struggle when it comes to lead generation.

If you want to experience predictable revenue growth in your agency or small business, you are going to need to get really good at capturing leads from your website.

In today’s post, I’m going to share with you 3 lead generation ideas that you can immediately put to use in your business.
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