4 Ways to Improve the Customer Experience with Automation

4 ways to use automation

Pleasing customers and enhancing their interactions with your company all comes down to managing the customer experience. Most large companies have a goal that focuses on how to enhance customer experience, yet their efforts fall short for a variety of reasons. One of those reasons is the fact that there simply isn’t enough manpower or time in the workday to follow up with customers who’ve purchased or shown interest in your products or services.

While some might be hesitant to use automation due to its impersonal nature, when done well automated follow up can be both helpful and personal. Learn more about how automation can enhance customer experience management and help you reach company goals.

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Quit Dropping the Ball: How to Easily & Effectively Follow Up with Prospects You’ve Met

dropped ball

It’s the frustration of most business owners I meet: You prospect, network, and mingle to generate leads and then… radio silence. Those people you worked so hard to turn into clients are not moving forward.

What are you doing wrong?

You meet so many quality leads that selling should be easy, right? Not quite.

Consider this: You need to contact your prospects at least 6 times, according to a study by Leads360. When you do that, you’ll have a 96% chance of getting through to your prospects.

Contacting each lead multiple times is a draining process. You need to stay organized, stay on top of your contact schedule, and churn out email after email just to stay relevant. It’s exhausting, but it doesn’t have to be that way.

Here’s a breakdown of how you can easily and effectively follow up with prospects in a way that’ll drive sales.

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Why You Can’t Ignore Twitter [Infographic]

Honestly, I used to hate Twitter, partly because I never understood how to use the thing. Now, it’s an integral part of my digital marketing strategy… here are 4 ways to make Twitter work better for you.

Check out the infographic below to see why Twitter needs to be a part of your brand positioning and customer service…
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Marketing Automation.. is it a Sales Tool or a Marketing Tool? [Infographic]

Marketing automation software has been a big part of my business, and I’ve found it supports a great marketing strategy as well as a great sales strategy. In fact, the companies that do it best have marketing and sales that coordinate well with each other.

Here’s a great infographic from Salesforce, with some surprising stats…
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Is My Company Ready for Marketing Automation Software?

marketing automation software

Marketing automation allows you to capture and interact with leads.

Ideally, you’ll provide each lead with personalized and relevant content that eventually convinces them to make a purchase.

With the right systems, this can be done automatically and extremely profitably.

Instead of asking your sales staff to reach out to each lead even if they are very early in the buying process, and follow up with them regularly until they’re ready to buy, what if you had a system to engage your audience and send your staff only the best leads?

What if your sales department received only sales-ready leads so that their closing process became more an issue of fulfillment than anything else?

A good automation system can do all this and more, saving you time and money. In fact, Forrester Research found that companies that excel at lead nurturing get 50% more sales-ready leads at 33% lower cost.

That being said, Marketing Automation isn’t right for every company.
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How to Stop Getting Ignored and Break Through the Clutter in Your Prospect’s Inbox

Back in 2010 when I first got started with email marketing, I thought I knew what I was doing. I embedded a form on my site, offered something of value for free, and people opted into my list.

Overnight, I fancied myself a highly sophisticated email marketer. My list was growing steadily, I was converting prospects to customers, and my revenue steadily increased.

Damn, I’m so smart….or so I thought.

The problem I began having was that my email open rates (how many people opened my emails) started to decline.

Why did this happen? Because I was sending everybody on my list exactly the same stuff, without stopping to check in with them on what they were actually interested in.


Now that I have the benefit of hindsight, I can see that the huge mistake that I was making was I wasn’t segmenting my list into groups of similar people. Here’s how to get your email noticed.
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How Content Marketing Has Forever Changed How to Attract Clients and How You Can Take Advantage of This Shift


Are you struggling to attract clients? Have you heard about Content Marketing but aren’t yet sure what it is or how to implement it? Would you like to be able to stop spending money chasing prospects and asking them to do business with you?

If you’ve answered yes to any of the questions, then this post is for you.

Old vs New

Back in 2001 when I started my last company (an IT service provider call Dyrand Systems), the business landscape was radically different than it was today. Building a website wasn’t easy, there was no social media, and email marketing was barely getting started.
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