Is My Company Ready for Marketing Automation Software?

marketing automation software

Marketing automation allows you to capture and interact with leads.

Ideally, you’ll provide each lead with personalized and relevant content that eventually convinces them to make a purchase.

With the right systems, this can be done automatically and extremely profitably.

Instead of asking your sales staff to reach out to each lead even if they are very early in the buying process, and follow up with them regularly until they’re ready to buy, what if you had a system to engage your audience and send your staff only the best leads?

What if your sales department received only sales-ready leads so that their closing process became more an issue of fulfillment than anything else?

A good automation system can do all this and more, saving you time and money. In fact, Forrester Research found that companies that excel at lead nurturing get 50% more sales-ready leads at 33% lower cost.

That being said, Marketing Automation isn’t right for every company.
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How to Stop Getting Ignored and Break Through the Clutter in Your Prospect’s Inbox

Back in 2010 when I first got started with email marketing, I thought I knew what I was doing. I embedded a form on my site, offered something of value for free, and people opted into my list.

Overnight, I fancied myself a highly sophisticated email marketer. My list was growing steadily, I was converting prospects to customers, and my revenue steadily increased.

Damn, I’m so smart….or so I thought.

The problem I began having was that my email open rates (how many people opened my emails) started to decline.

Why did this happen? Because I was sending everybody on my list exactly the same stuff, without stopping to check in with them on what they were actually interested in.


Now that I have the benefit of hindsight, I can see that the huge mistake that I was making was I wasn’t segmenting my list into groups of similar people. Here’s how to get your email noticed.
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