Marketing automation allows you to capture and interact with leads.
Ideally, you’ll provide each lead with personalized and relevant content that eventually convinces them to make a purchase.
With the right systems, this can be done automatically and extremely profitably.
Instead of asking your sales staff to reach out to each lead even if they are very early in the buying process, and follow up with them regularly until they’re ready to buy, what if you had a system to engage your audience and send your staff only the best leads?
What if your sales department received only sales-ready leads so that their closing process became more an issue of fulfillment than anything else?
A good automation system can do all this and more, saving you time and money. In fact, Forrester Research found that companies that excel at lead nurturing get 50% more sales-ready leads at 33% lower cost.