The Ultimate Cheat Sheet for Business Blogging

Blogging Cheat Sheet

Have you started a business blog and don’t know what to do with it? Do you know what kind of person is reading your blog? Are you blogging but not noticing an increase in business?

These days, a blog is crucial to your online marketing strategy. According to HubSpot, businesses that blog garner 97 percent more inbound links than those with static websites. Perhaps the problem is that you don’t have a detailed game plan on how to use your blog to increase business in the door? If that is the case,this business blogging cheat sheet will show you exactly what you need to do so that your blog starts to play a pivotal role in attracting more customers.

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WARNING: These 6 Mistakes Will Kill Your Blog

6 mistakes

Statistics prove that blogging builds business. According to HubSpot’s 2013 State of Inbound Marketing Report:

  • 34% of all sales leads generated last year were from content marketing strategies
  • 82% said they got the most value from blogging
  • 42% said they generated at least one customer from their blog.

Whether you are a B2B or B2C company, your blog is likely the focal point of your content marketing strategies. Blogging gives you fresh content for inbound marketing and social media programs, and if will increase sales leads if you blog the right way. Here are six common mistakes that bloggers make that are sure to kill a blog:
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How to Stop Getting Ignored and Break Through the Clutter in Your Prospect’s Inbox

Back in 2010 when I first got started with email marketing, I thought I knew what I was doing. I embedded a form on my site, offered something of value for free, and people opted into my list.

Overnight, I fancied myself a highly sophisticated email marketer. My list was growing steadily, I was converting prospects to customers, and my revenue steadily increased.

Damn, I’m so smart….or so I thought.

The problem I began having was that my email open rates (how many people opened my emails) started to decline.

Why did this happen? Because I was sending everybody on my list exactly the same stuff, without stopping to check in with them on what they were actually interested in.

Oops.

Now that I have the benefit of hindsight, I can see that the huge mistake that I was making was I wasn’t segmenting my list into groups of similar people. Here’s how to get your email noticed.
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