Adele Revella is the person behind BuyerPersona.com and in this episode, we talk in detail about buyer personas. Adele is a well-known expert that consults with some of the biggest companies around to get deep insights into their buyer personas. She helps them understand:
- How they buy
- When they buy
- Why they buy
We will dive deep into helping you understand the types of qualitative info you need to understand about your target customers so you can attract more of them. Listen in and avoid making buyer persona mistakes that limit your success.