The sales team is from Mars and the marketing team from Venus or so it seems sometimes. These two groups usually struggle to work well together. Why is this? The disconnect between the marketing department and the sales department is usually because of a communication gap that can be fixed with clear communication systems.
The marketing team focuses on getting leads. The sales team then has to establish contact and ideally get a sale. But not all leads are equally valuable and this is where lead quality control needs to be established. Today we are going to look at how the marketing team can make the sales team’s job so much easier by focusing on attracting someone that is likely to buy. In the process, everybody’s job will become easier because it will improve the overall health of the company.