This category of posts will be all about social media marketing including facebook, twitter, Google+, Pinterest and all the latest platforms.

5 Rules To Help You Care For Your Customers With Social Media

5 social media customer care rules

Has your company been hit with the ‘slap’ of negative online social sentiment? Not long ago, the biggest fear you had when a customer was dissatisfied with your company’s service was that they would tell their friends about the experience until they forgot all about it.

Now you have to worry about those friends helping to spread the bad news with a simple click of the “Share” button.  Are you kept awake at night by the fear that a disgruntled customer will tell all their friends about a bad experience and it will spread like wildfire via social media?

To make sure your business isn’t the next high-profile victim of a viral customer service complaint, make sure you observe the rules of engagement for social customer care.

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How to Research Your Brand with Social Media

social media market research

Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses.

It’s an even more frustrating situation if you think you’ve done everything right – creating social media accounts, offering a flurry of posts and pins, conducting cross-channel interactions. However, if your customer responses have been less than impressive and you’re falling behind in the retail race, it is likely that your focus is the problem.

Consider – has your strategy been centered on conquering networks instead of understanding them. Generating high leads and higher ROI demands more than clever hashtags. Social media market research is needed – specifically competitor-centric research.

If you want to experience high sales, see how other businesses achieve social media marketing success by analyzing their trends and topics.

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How to Develop an Effective Social Strategy in 5 Easy Steps

social media made easy - 5 steps

Is your social media presence like many businesses these days? Do you have a set it and forget it policy, posting content every once in awhile without thinking about a strategy?

It’s time to put that practice to an end!

A smart social strategy is essential in today’s crowded social media market. With more people posting pictures, videos, and updates, you need an effective strategy to help you rise above the noise and get heard.

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How to Get More Customers with Twitter [Free Guide]

how to get customers with twitter ebook

The marketing world is transforming into an inbound one. With over 100 million active Twitter accounts, this social network is becoming omnipresent in the business world.

Twitter isn’t solely home to the basic PR-focused route of creating an appealing brand image. It’s a tool for reaching fans of your business who can become leads, and then sending those potential customers to your sales team.

The problem marketers now face isn’t simply how to use Twitter, but how to turn it into a closed-loop marketing process. This eBook will delve into how you can take 140-character tweets and turn them into quality leads. 

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How to Get Love From Your LinkedIn Posts [Infographic]

LinkedIn Love InfographicLinkedIn is THE most powerful social network for B2B marketers. According to research done by Oktopost, over 80% of social media B2B leads come from LinkedIn.

Obviously not all social networks are created equal. You’ve got to understand which social media platforms will provide the highest return on investment for your business and focus your efforts on them.

So what are the best strategies for posting on LinkedIn so your business can benefit from some LinkedIn lead generation love? In this LinkedIn infographic from QuickSprout you’ll quickly see why using LinkedIn to distribute your B2B content is so effective.

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Building Your Lead Generation Machine Using LinkedIn

Linkedin lead generation

What if you could have an infinite resource of targeted leads? The biggest list of targeted leads on earth is yours and the best thing is it’s free.

We all know this mega database of leads called LinkedIn, but how do you turn it into a lead generation machine with workable leads that can turn into prospects and ultimately customers? That is exactly what we cover in this article that is derived from a previous podcast with LinkedIn expert Josh Turner (that you can listen to here).

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Setting Up Your LinkedIn Profile for Maximum Success

creating a company page on linkedin

Did you know that 60% of the sales process is over before anyone ever talks to a sales rep at your company? That’s according to the study, The Digital Evolution in B2B Marketing, from Google and CEB.

More often than not, your online presence plays a vital role in a person’s decision to reach out to your company or to move on to your competitor. Having a LinkedIn profile and company page properly designed, written, and executed will make that decision to work with your company a little bit easier.

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Are You A Social CEO? [Infographic]

Do you want to build a better online reputation for your business? Do you want to build stronger relationships with your customers? If so, have you thought about encouraging the CEO of your business to engage on social media?

The success of any business relies heavily on the reputation of the CEO. Not only do they hold a position of power, but they are also a living example of the culture and mission of a business. This is why it’s essential for CEOs to participate and engage on social media.

The Importance of CEO Social Media Engagement

According to the CEO  social media infographic below, it’s expected that CEO engagement on social media is expected to double by 2017. CEOs need to use social media because it’s a powerful way to connect with a target audience and increase marketing efforts for a business. Social CEOs also create a face for their company and open the door to creating a more successful business.

If you’re hoping to improve your marketing strategy, social CEOs can boost your brand image. The infographic revealed 82 percent of people are more likely to trust a company whose CEO and team engage on social media. Additionally, 77 percent of people are likely to buy from a company whose values are defined by leadership’s involvement on social media. As you can tell, social media can be a powerful tool for any company hoping to leverage its CEO’s reputation online.

Social Media Rules for CEO’s

When CEOs use social media, there are a few important rules to keep in mind. First, CEOs must keep their content professional and it must reflect the mission of the organization. It’s also important to leave personal issues and controversial topics out of the picture when engaging online. By following these rules, you’ll be able to create a voice for your company through the CEO’s online presence.

Social CEOs can add a number of benefits to any organization. To learn more about the social CEO and tips for using social media, check out the infographic below:

ceo social media infographic

Ivan SerranoThis is a guest post by Ivan Serrano, an online entrepreneur who enjoys writing about tech, globalization, and business communications. He prides himself on his love of sharing information with others. Ivan is passionate about what he does, and aims to stimulate conversation with his work.


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Mastering LinkedIn – 33 LinkedIn Tips for Businesses [Infographic]

Are you looking for a few ways to improve your results with LinkedIn? LinkedIn is one of the most powerful tools for B2B lead generation and professional networking.

Below we’re sharing an infographic done by Ethos3. They put together 33 top LinkedIn tips for business in 140 characters or less that will help you create impressive profiles and posts.

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LinkedIn For B2B Marketers [Infographic]

Are your target prospects other businesses? Then you absolutely MUST get serious about marketing with LinkedIn.

LinkedIn is the leader in business networking and lead generation. In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

This infographic, courtesy of CallidusCloud, shows 8 ways that LinkedIn can help you market your business.

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