This category of posts will be all about social media marketing including facebook, twitter, Google+, Pinterest and all the latest platforms.

How to Optimize Your LinkedIn Profile for Social Selling [Infographic]

Does your LinkedIn profile read like a standard resume?

  • Title – Check
  • Several bullets detailing what you’ve done – Check
  • A listing of every employer you’ve ever worked for – Check

Although that format may be great if you are looking for a job, it will NOT attract business prospects to you. So how can you optimize your LinkedIn profile to get the attention of your ideal prospects?

This infographic from HubSpot explains how to design a killer profile that will get you noticed.

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10 Advanced LinkedIn Strategies for B2B Marketers

B2B marketers

Have you started using LinkedIn yet? Overwhelmed at all there is to explore? Not sure where to start?

LinkedIn is a professional social network with a wealth of opportunity – when used correctly. In this article, we’ll show you 10 of the most advanced ways to attract highly qualified leads and use LinkedIn to bring your business more money. 
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The Dumbest LinkedIn Mistake I See Over and Over Again

dumbest-linkedin-mistakeWhen used properly, LinkedIn can be a very powerful tool for generating leads for your company.

Sadly, most people totally screw this up.

What I’m about to show you has happened to me at least 100 times, and I have ignored the person who reached out to me every single time.

If you are making the LinkedIn mistake I’m about to show you, PLEASE STOP! People who use LinkedIn this way are annoying the heck out of people and I don’t want you to be one of them.
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6 Ways LinkedIn Can Help Grow Your Business

LinkedInLinkedIn may be a social website with tools for networking, references, and job hunting, but it has another huge potential. It can be a fantastic platform to grow your business as well — if you use it right.

There are plenty of great resources on the topic, including this post from Hubspot and this one from CopyBlogger CFO Sean Jackson. From these and my own experiences, I want to share six powerful B2B lead generation strategies that utilize LinkedIn to grow your business:

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How to Automatically Share Your Best Evergreen Content with Edgar

how to use edgar

The best evergreen content on your website deserves to be shared more than once. The bigger that back-catalogue of older content gets, though, the more work it takes to keep linking back to it.

So what do you do?

  • Keep writing new status updates that go to the same places?
  • Save your old updates in some kind of spreadsheet that you keep copying and pasting into a scheduling tool?

Edgar is a social media automation app that allows you to share and re-share links to your best content automatically.

In this post, I’ll give you a closer look at what Edgar does, and how you can use it as either your only social scheduling tool or as a complement to another.

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The CMO’s Guide to the 2014 Social Landscape [Infographic]

If you’ve ever wondered which social sites give the most bang for your buck, the answer is… it depends! What goals are you trying to achieve?

Here’s an excellent at-a-glance look at the strengths & weaknesses of the top 8 social media sites, rated by:

  • SEO
  • brand awareness
  • customer communication
  • traffic generation

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Why You Can’t Ignore Twitter [Infographic]

Honestly, I used to hate Twitter, partly because I never understood how to use the thing. Now, it’s an integral part of my digital marketing strategy… here are 4 ways to make Twitter work better for you.

Check out the infographic below to see why Twitter needs to be a part of your brand positioning and customer service…
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5 Ways Salesforce Cloud Alliance Partners Can Get Noticed on Twitter

twitter marketing

Have you ever looked at Twitter and thought, “how do people keep up with conversations on this platform?” Have you wondered how you can jump into the lively tweets streaming through your feed? Do you worry you won’t get noticed with all of the noise on this platform?

Those are all valid questions and ones that many marketers ask themselves when approaching Twitter. The platform is powerful but only when used correctly. To be effective, you need to have a strong understanding of what people are looking for when logging into their account.

Here are five Twitter marketing tips that’ll get you noticed and get you more leads.
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7 Social Media Management Tips to Help Salesforce Cloud Alliance Partners to Attract Better Clients

social media management tips

Let’s face it. You know you need to connect on social media, but finding the time to post, comment, and engage is, well… tough. Can you relate? Does social media management feel more like a chore than a tool to attract top-notch clients?

Connecting with partners, clients, and prospects online is no longer optional – it’s mandatory for success.

Finding the time to manage social media and attract a flood of new clients shouldn’t cause you to sweat with stress. It shouldn’t be something that piles onto your plate making you nervous each time you login. Instead, it should be something you use with confidence knowing that your efforts will pay off in the long run.

Let’s look at Guy Kawasaki for example.

The social media mogul recently shared a few tips on how he manages all of his accounts. After going into the overwhelming details of how he manages each network, he said this:

“You don’t need a big team, you just need the right team.”

You don’t need a big team or number of resources to back your social media profiles– you just need the right resources, tools, and tips. We’ve got you covered. Here are seven of the easiest and most effective ways to WOW your followers and attract better clients.
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Four Ways to Get More Bang From Your Twitter Buck

twitter buck

Are you getting a measurable ROI from your Twitter marketing? Are you struggling to connect with your Twitter connections in a meaningful way?

Signing up for a Twitter account for your business is only the beginning. One of the most important elements of success for a Twitter business account involves formulating a viable plan of action. Doing so allows you to concentrate on the types of activities that will let you see the results that you are after.

Here are 4 Twitter marketing tips that will help you get more bang from your Twitter marketing buck.
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