This category of posts will be all about social media marketing including facebook, twitter, Google+, Pinterest and all the latest platforms.

Five Tips to Ensure Your Social Marketing Doesn’t Make You Look Like a Zombie

Are you struggling to maintain a consistent social marketing presence across your social media channels? Did you create profiles on several social media sites that you don’t use because you don’t have the time required?

If you answered ‘yes’, you have ‘zombie’ accounts. Don’t worry, you’re not alone.

With so many different social networks available, many people are overwhelmed with how to use them all for the highest business success. Ready to make sure your profiles don’t look like the walking dead? Read on for 5 key social media marketing tips that will liven up your social marketing.
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HubSpot’s Social Inbox: 6 Steps to Get Started Right

hubspot social inbox

Do you find tracking your inbound marketing results overwhelming? Do you have any processes in place to determine your social media ROI?

For inbound marketers, you must create content that engages your leads in order to turn them into customers. If you are creating content via your blog and social media, how can you figure out what is working?

Welcome to the HubSpot Social Inbox tool. This social media tool can create content that will convert website visitors into contacts, close leads and more. It has made a huge difference in our business, and we want to share with you what it is and how to easily get started.
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The Ultimate Guide to Optimizing Social Media Profiles

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Are you looking for tips and tricks to optimize your social media channels? Are your social profiles helping attract people to your company, or are your profiles currently a wasted opportunity to generate leads?

Before we go too far, let’s be clear on what we mean by social media profile optimization. It’s the process of making your profiles as effective as possible so that they attract attention and show you or your business in the best light.

Putting extra effort into your social media profile management can have a big payoff. Read on for effective strategies for profile optimization.

Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you but inform your thinking about ways to WOW your online presence. – Sean Gardner
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6 Ways to Connect with Patients on Facebook

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Does your medical practice have a Facebook page? Could you use 6 ways to increase engagement on your existing page?

More than 25 million businesses had Facebook pages in 2013 and to most of them it might have seemed that were 25 million complex rules and algorithms determining what posts their fans would see in their Facebook news feeds.

Social media marketing may seem like a complicated and competitive marketing strategy. You may find yourself asking, “Is social media for physicians?”

Yes! Social media is a valuable tool for promoting your practice and for reaching out to patients. If you are struggling with using social media effectively, you are not alone. In this article, we will show you 6 ways that you can successfully connect with patients on Facebook which is one of the top social media platforms for connecting with patients.

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How to Prospect Using Twitter Hashtags

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Hashtags made their worldwide debut on Twitter and are being used on just about every social media platform these days. Do you know how to use them to have meaningful engagements with prospects on Twitter? Do you want a better way to find quality prospects and increase your Twitter ROI?

Simply having a presence on Twitter isn’t enough. With Twitter’s massive size comes a great deal of noise that you’ll have to sift through. An efficient part of the prospecting process on Twitter is using hashtags the right way.

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How to Use Twitter Lead Gen Cards to Target Your Ideal Customer

twitter lead generation

Are you having a hard time generating leads from Twitter? Wondering how to make you tweets stand out?

Twitter lead gen cards were rolled out to everyone last August. Have you started using them yet?  Do you even know what they are or how to use them?

In today’s post we’ll explain what Twitter lead gen cards are and how you can use them to target your ideal customer and generate leads from Twitter.

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How I Landed on the Front Page of SlideShare

Content Marketing Strategies for SlideShare A few months ago, we made an effort to do a better job of sharing and promoting our content. The initial results were quite impressive, so we hired a full time VA who primarily focuses on content promotion, and we’ve continued to refine and revise our strategies.

After reading a blog post by Chris Ducker where he described how he made it to the homepage of SlideShare, we decided to give it a shot. On our second try, we too landed on the front page of SlideShare (and generated over 21,000 views). Now SlideShare is one of our regular content marketing strategies. Read more

12 Ways to Get Personal Using Twitter

This is a guest post by Michael Gass, whose Fuel Line blog has been ranked one of the top 100 marketing blogs in the world, according to Ad Age’s Power 150.

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Twitter allows me to open up and share my personal side to make an emotional connection with my audience.

Sharing personal information helps my audience get to know me beyond my profession. If all of my Tweets or Retweets were business oriented, my Twitter feed would be dry and robotic.

“People want to work with other people that they know, trust and like.”

A lot of people have difficulty with how to be personal on Twitter. Many tend to over-think their tweets. The truth is, The way you network offline is the same as the way you network online.” I was just on the phone with one of the partners of a large agency in the midwest. He asked me if I could give him some examples. I came up with the following and thought I would share them in Fuel Lines for others who are having the same problem. Here are some of the types of personal information that I have shared via Twitter:
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Create Content or Prospect via LinkedIn: Which is a Better Use of Time?

 

Are you looking for ways to generate more leads? Are you trying to decide if you should allocate more resources to inbound marketing instead of the more traditional outbound marketing that has served you well over the years?

In the last week, as the host of my podcast, I have had the good fortune to interview two ultra successful CEOs. One relies 100% on inbound marketing, and the other, thus far, has relied 100% on outbound marketing.

In today’s post, I’m going to share with you what I believe are the pros and cons of each approach, as well as a hybrid approach that I’ve created.

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What You Need To Know About the New Twitter Layout

twitter layout image source: mediabistroIt would seem the suspicions of Mashable are confirmed. Twitter is going through a big design overhaul.

Just yesterday, Twitter announced that a new profile design is coming for the 140 character social giant. So far, the layout has been limited for use by a select number of subscribers.

If you haven’t seen the new look yet, you’ll very likely see your profile page has been updated in the coming weeks. With this change imminent, it’s important you make sure your page is sharp and ready.

As a side note: new users are automatically introduced to the new change. Twitter goes through a quick tutorial for new users, so it could be beneficial to start a test-profile for practice sake.

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