A few months ago we started working with a new client that relied almost exclusively on Facebook for traffic. Over the six months prior to their becoming a client, they’d spent about $500 per day on Facebook ads and used this spend to build up 350,000 likes to their Facebook page. Not too long after they started working with us, the thing I warned them about came to fruition. Facebook, in their continuing need to please Wall St., significantly decreased the reach of the posts they published to their wall, and as a results, sales of their products dropped almost by half. Ouch.