7 Important Rules to Follow For Successful A/B Testing

ab testing rulesNote: The following is a guest post from Masroor Ahmed.

AB testing is here, and it is here to stay. While it is difficult to find people who will disagree with this statement, this was not the case about 10 years ago.

At that time, we were just starting our conversion optimizations practice and many business owners, marketing professionals and top management did not know what the terms conversion optimization or AB testing meant. Recent data shows that 44% of companies websites are conducting some form of AB testing.

The challenge nowadays however is in the fact that most companies that try conversion optimizations or AB testing complain that it does not produce the results it promises to deliver. This is a natural result for two reasons: 1. overselling AB testing as the sliver bullet that will save the day, and 2. the lack of understanding of how to plan, conduct and analyze AB testing results.

The following are 7 AB testing rules you must keep in mind if you are looking to increase your website conversion rate and revenue through AB testing.

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How to Test Niche Viability Without Wasting Time

test the viability of a niche

Once you’ve chosen your niche, I suggest you test your niche in the way that I’m about to describe before fully committing to it.

The reason for this is that I often see people putting a great deal of time and effort to building a complete website for their chosen niche before ever running any tests. As you might guess, pursuing the wrong niche can turn out to be a massive waste of time and resources.

To avoid what could be weeks or months of wasted time building the site, creating blog posts, and promoting those posts, you can greatly minimize the risk of picking the wrong niche by putting up a few landing pages and then driving traffic to them.

In my book on marketing automation, I cover in detail how to create landing pages and lead magnets. What I will be covering in today’s post is quick and easy way to drive traffic to these landing pages so that in a very short period of time you can determine, with a high degree of certainty, if a given niche is worth pursuing.
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How to Use A/B Testing to Double Your Conversion Rate

A/B testing

Have you heard of A/B testing? It’s also known as split testing.

Did you know that every split test you run for your business has the potential to improve website conversion rates? Do you know exactly what to test and how to test it?

It’s time to take the guesswork out of your marketing!

A/B testing is an essential tool that enables you to boost landing page conversions and double your existing leads using proven scientific research methods. Stop wondering how to turn website visitors into paying customers. With A/B testing software, you have all the necessary tools to find clear answers.

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