Note: The following is a guest post from Masroor Ahmed.
AB testing is here, and it is here to stay. While it is difficult to find people who will disagree with this statement, this was not the case about 10 years ago.
At that time, we were just starting our conversion optimizations practice and many business owners, marketing professionals and top management did not know what the terms conversion optimization or AB testing meant. Recent data shows that 44% of companies websites are conducting some form of AB testing.
The challenge nowadays however is in the fact that most companies that try conversion optimizations or AB testing complain that it does not produce the results it promises to deliver. This is a natural result for two reasons: 1. overselling AB testing as the sliver bullet that will save the day, and 2. the lack of understanding of how to plan, conduct and analyze AB testing results.
The following are 7 AB testing rules you must keep in mind if you are looking to increase your website conversion rate and revenue through AB testing.