March 2015 Traffic Report

how to generate traffic from content marketing

Content marketing is a significant investment time and money. To make sure it works for you, you need to start out with a solid plan, and once you’re executing that plan, you’ll want to stop and look at results on a regular basis. (To see February’s report, click here.)

As a content marketing agency, keeping a close eye on traffic and leads is a part of the service we offer our clients. March marks the one year anniversary of our blogging efforts under the Groove label. As such, this is the final installment in our monthly traffic reporting. If you’ve been keeping an eye on our traffic reports during this time, we hope you’ve enjoyed seeing our numbers grow as much as we have.

We hit record numbers for traffic this month, with over half our traffic from organic – we understand how to create content with SEO in mind. Read on for full details.

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February 2015 Traffic Report

February 2015 Traffic Report

Content marketing is a significant investment time and money. To make sure it works for you, you need to start out with a solid plan, and once you’re executing that plan, you’ll want to stop and look at results on a regular basis.

As a content marketing agency, keeping a close eye on traffic and leads is a part of the service we offer our clients.

We also want to look at our own traffic and leads. Read on to see how we’re doing.
(To see January’s report, click here.)
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January 2015 Traffic Report

January 2015 Traffic Report

Content marketing is a significant investment time and money. To make sure it works for you, you need to start out with a solid plan, and once you’re executing that plan, you’ll want to stop and look at results on a regular basis.

As a content marketing agency, keeping a close eye on traffic and leads is a part of the service we offer our clients.

We also want to look at our own traffic and leads. Read on to see how we’re doing.
(To see December’s report, click here.)
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December 2014 Traffic Report

december traffic report

Content marketing is a significant investment time and money. To make sure it works for you, you need to start out with a solid plan, and once you’re executing that plan, you’ll want to stop and look at results on a regular basis.

As a content marketing agency, keeping a close eye on traffic and leads is a part of the service we offer our clients.

We also want to look at our own traffic and leads. Read on to see how we’re doing.
(To see November’s report, click here.)
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November 2014 Traffic Report

traffic report

Content marketing is a significant investment time and money. To make sure it works for you, you need to start out with a solid plan, and once you’re executing that plan, you’ll want to stop and look at results on a regular basis.

As a content marketing agency, keeping a close eye on traffic and leads is a part of the service we offer our clients.

We also want to look at our own traffic and leads. Read on to see how we’re doing.
(To see October’s report, click here.)

Read more

October 2014 Traffic Report

Oct-2014-traffic-report

Content marketing is a significant investment time and money. To make sure it works for you, you need to start out with a solid plan, and once you’re executing that plan, you’ll want to stop and look at results on a regular basis.

As a content marketing agency, keeping a close eye on traffic and leads is a part of the service we offer our clients.

We also want to look at our own traffic and leads. Read on to see how we’re doing.
(To see September’s report, click here.)

Read more

September 2014 Traffic Report

Groove-traffic-report-Sept-2014

When it comes to your website, do you ever wonder:

  • What’s working to drive traffic to our website?
  • What content is most effective?
  • Which traffic is most engaged – where are our subscribers coming from?
  • Where are our sales coming from?

As a content marketing agency, these are all questions we want answered for ourselves as well as a part of the services we offer our clients.

To answer these questions, we supplement the excellent data provided by Hubspot with data from Google Analytics (GA).
(To see August’s report, click here.)

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August 2014 Traffic Report

August-2014-traffic-report

When it comes to your website, do you ever wonder, What’s working? What content is most effective? Are we getting an ROI on our marketing dollars?

If you’re doing a great job with your content, it will be effective and engaging, and you’ll be generating not only brand awareness and traffic, but measurable ROI in the form of leads and sales.

(These are all areas we cover in detail in the process we go through with our Groove Digital clients.)

So how do you know your content is effective, and is actually leading to increased sales? How do you actually evaluate the ROI of content marketing?

To answer this question, we supplement the excellent data provided by Hubspot (which really helps us look at the leads and sales end) with data from Google Analytics (GA), which gives us an overall picture of our traffic and its effectiveness. The nitty gritty details of the GA analysis is exactly what I’m going to reveal in my monthly traffic report for August. (To see July’s report, click here.)

In the past, I’ve found GA to be overly complicated and hard to use. I always knew there was gold in the data, but GA’s poor design makes it difficult to figure out exactly what’s going on. Each month it took time and effort to dig around for the statistics we wanted to view, and each month we knew there were more that we could be looking at. In July, we began using our latest GA dashboards, and I couldn’t be happier.

The data we look at for our traffic report helps us to answer the questions of What’s working and what’s not? What’s most effective? and What is the ROI of our content marketing – how many leads is it getting us?

Here’s what we found for August:
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July 2014 Traffic Report

July-traffic-report
When it comes to your website, do you ever wonder, What’s working? What content is most effective? Are we getting an ROI on our marketing dollars?

If you’re doing a great job with your content, it will be effective and engaging, and you’ll be generating not only brand awareness and traffic, but measurable ROI in the form of leads and sales.

(These are all areas we cover in detail in the process we go through with our Groove Digital clients.)

So how do you know your content is effective, and is actually leading to increased sales? How do you actually evaluate the ROI of content marketing?

To answer this question, we supplement the excellent data provided by Hubspot (which really helps us look at the leads and sales end) with data from Google Analytics (GA), which gives us an overall picture of our traffic and its effectiveness. The nitty gritty details of the GA analysis is exactly what I’m going to reveal in my monthly traffic report for July. (To see June’s report, click here.)

In the past, I’ve found GA to be overly complicated and hard to use. I always knew there was gold in the data, but GA’s poor design makes it difficult to figure out exactly what’s going on. Each month it took time and effort to dig around for the statistics we wanted to view, and each month we knew there were more that we could be looking at. This month, we began using our latest GA dashboards, and I couldn’t be happier.

The data we look at for our traffic report helps us to answer the questions of What’s working and what’s not? What’s most effective? and What is the ROI of our content marketing – how many leads is it getting us?

Here’s what we found for July:
Read more

June 2014 Traffic Report

GrooveTrafficReportJune2014
Welcome to our monthly traffic report. You can find last month’s report here. We began blogging on Groove middle of March 2014, so this traffic report will provide insight into the results that can be expected from a new blog.

We hope that our traffic reports will demonstrate what is working when it comes to establishing a brand new blog. It is our hope that this report will help you as you evaluate your own level of investment in content marketing.

If you think this is helpful, please be sure and share this post.

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