This is a guest post by Stefan Ivanovski
The rise of online video is hard not to notice – especially in the past couple of years. The stats and predictions by themselves are pretty impressive. In 2016, Cisco’s white paper predicts that online video will account for 55% of the total consumer Internet traffic.
There are billions of views every single day on video platforms like Facebook, YouTube, Netflix, and Amazon. When compared to written content, a video is more engaging, informative and it converts better. Because of this, it is a very useful tool for companies to communicate with their customers, and target new audiences.
If you haven’t considered it by now, you should seriously think about using videos as part of your marketing activities. To help you start off, here are 9 tips for successful video marketing campaigns in 2016.