This is a guest post from Niraj Ranjan Rout, Founder of Hiver
A high website bounce rate is every webmaster’s worst nightmare.
When your website has a visitor, you want them to stick around and see all the things your brand has to offer. If they came to see an article, you want them to stay to read another, and then some more.
It’s relatively easy to build an audience. Using Google Adwords topped with a set of nifty tools, one can achieve global reach for their website ads in a jiffy. The ads might garner an audience for your website, but that is only half-the-battle-won. Sometimes, visitors leave right after visiting one page. This is precisely what leads to a high bounce rate.