What A High Bounce Rate Says About Your Website

website bounce rate

This is a guest post from Niraj Ranjan Rout, Founder of Hiver

A high website bounce rate is every webmaster’s worst nightmare.

When your website has a visitor, you want them to stick around and see all the things your brand has to offer. If they came to see an article, you want them to stay to read another, and then some more.

It’s relatively easy to build an audience. Using Google Adwords topped with a set of nifty tools, one can achieve global reach for their website ads in a jiffy. The ads might garner an audience for your website, but that is only half-the-battle-won. Sometimes, visitors leave right after visiting one page. This is precisely what leads to a high bounce rate.

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Want High Growth? Your Website Must Be Mobile Friendly!

make your website mobile friendly

Do you struggle to keep up with all of Google’s algorithm updates? You’re not alone. Every time you make an update to your website to adhere to Google’s guidelines, it seems like something new happens, and you’re back to the drawing board.

This never-ending game isn’t meant to frustrate you or hurt you. It’s meant to keep improving the search results that you and I (and your customers, of course) use to find information, products or services we need. So how often do you need to pay attention to updates? And what can you do to stay ahead of the game?

Focus on creating a fantastic experience for your customers, and the rest will follow. And to do that, you need to make your website mobile friendly.

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How to Design a Website to Maximize Conversions

How to Design a Website to Maximize Conversions

Is your current website ugly, outdated, or little more than a brochure? Are you ready to begin inbound marketing but don’t have a way to capture leads on your current site? Or worse, do you have a sparkly new website but are producing embarrassingly little in the way of traffic and leads?

Your website is a critically important piece of your marketing, and doubly so if your visitor has come to your site via inbound marketing since it provides their first impression of your company. It helps them answer a number of subconscious pre-sales questions within a few seconds of visiting your site:

  • How do I feel about this company?
  • Is this someone I would feel comfortable doing business with?
  • Are they reputable?
  • Do they deliver what I need?
  • etc

A website that has visual appeal may pass this first test of approval by its visitor, but a high performing site needs to do much more than be pleasing to the eye.

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25 Website Must Haves for Driving Traffic, Leads & Sales [Free Guide]

website design checklist - 25 tips

Your website is an important part of your business’s online marketing strategy. Whether you are marketing B2B, B2C, locally, globally, or internationally, you need an online presence to reach buyers and establish credibility.

A recent survey by 1&1 Internet recently reported that up to 40% of small and medium sized businesses still don’t have a website. Yikes, is that you?

I’ve heard of several small businesses who just setup Facebook  pages to establish their online presence. Companies who take this route need to remember that Facebook can shut that page down anytime. You should never relinquish control and ownership of your website.

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Business Resolutions for 2015

business-growth-2015

If you’re looking for specific, actionable resolutions to upgrade your marketing for 2015, read on. Even if you only choose one of these resolutions, your business is sure to benefit in the coming year.

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3 Examples of Highly Effective Website Designs

killer website design

If you want to attract traffic to your site and keep visitors there, design is absolutely critical.  This another reason why it’s so important to have a mobile-friendly site.

In this post, we are going to have a look at a few successful designs and then discuss the reasons why they are so effective.
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4 Features Every Great Website Needs

website needs

Your company website is the most important aspect of your inbound marketing campaign. The website serves a number of different functions: it must work to increase web traffic and then once users are on your website, it must work to generate and capture leads to help increase your customer base.

If you want to know how to improve a website, then you want to be sure to include the following four features:

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