Do you want to master content marketing but are uncertain how to go about it? Do you want to replace your stiff, boring blogs with exciting and fresh content to improve your marketing ROI? What if you had to read only three blogs to master everything you need to know about content marketing – would you take the plunge?
Use Content Marketing or You Will Be Left Behind
Should your business adopt content marketing? I would argue that your competition is already using content marketing or considering it and if you don’t, you will be left behind.
“With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of inbound in their marketing, we’re poised to see explosive growth in the way businesses ‘do’ marketing.” @ - Forbes Magazine
Your competition is probably already ratcheting up their content marketing efforts. The Content Marketing Institute says that 58 percent of B2B and 60 percent of B2C marketers plan to increase their content marketing budget in 2014.
You might feel overwhelmed at the prospects of integrating content marketing into your current marketing campaign. A variety of obstacles can throw off even the boldest marketers, including:
- Confusing jargon
- Swift and constant changes in marketing trends
- Complicated technical procedures
Fortunately, three go-to content marketing blogs provide all the information you need to master content marketing.
The Three Best Content Marketing Blogs
The Quick Sprout blog is written by serial entrepreneur and online marketer, Neil Patel. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
Neil’s posts are based on marketing tests and are highly researched. He goes into depth to show you exactly how to do everything, sharing his most effective strategies openly.
“Sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.”
Quick Sprout typically publishes 2 blog posts per week. Recent blog posts include:
- How to Get Search Traffic from Google’s Knowledge Graph
- How to Develop a Solid Blog Outreach Strategy
- Why No One Comments on Your Blog and What to Do about It
Neil Patel writes with a confidence born from solid experience that attracts readers, comments and social sharing. Read this blog regularly to learn from a master.
Copyblogger started out in 2006 as just a guy and his blog. The founder, Brian Clark, had already been using online content to build businesses since 1998, eons before anyone started using the term “content marketing.”
Today, many consider Copyblogger the granddaddy of blog writing and strategy. Copyblogger Media currently provides useful content and smart copy writing along with solid products and services to help more than 115,000 unique customers with content marketing.
Copyblogger produces five to six articles each week. Each blog details the hottest trends in content marketing is written in a simple and engaging way. In April 2014, Copyblogger blog titles included:
- The Simple Flaw People Forget When Trying to Grow a Business
- Are You Really a Writer … Or Just a Copyist?
- 12 Examples of Native Ads (And Why They Work)
Each blog links important content marketing words and phrases with other Copyblogger blogs to give you a better understanding of the term.
Social Media Examiner
Social Media Examiner is the largest online social media magazine in the world. Its blogs will help you integrate social media into your content marketing strategy. The editorial team at Social Media Examiner work with top social media experts to bring you all the news you need to optimize content marketing with social media, such as Facebook, Twitter, Google+, LinkedIn and more. Social Media Examiner also hosts marketing podcasts on iTunes in case you prefer watching videos to reading blogs.
April 2014 blog titles include:
- How to Create a Successful Business Blog
- 5 Little-known YouTube Features for Marketers
- 8 Ways You Can Create a Winning Instagram Profile
- How to Use Twitter Hashtags as a Prospecting Tool
The writers of Social Media Examiner blogs use short bursts of simple text, infographics and bold fonts to emphasize key points; this makes it easy to gobble up large chunks of information quickly.
Put Your Content Marketing Knowledge to Work
Jump-start your efforts to master content marketing by reading How to Run an Inbound Marketing Campaign. With this free checklist, you will be given a new framework for campaigns that solves all of these common marketing problems. You will learn how to develop an inbound marketing campaign that:
- Starts with the customer in mind
- Uses integrated tools to connect everything
- Works in any situation
Master content marketing today and increase your marketing ROI tomorrow.
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