Are you having trouble creating high-value content that gets shared on other websites and social media? Do you need to get backlinks to your website from other high ranking websites to improve your SEO campaign?
If you are creating a lot of content that nobody seems to read or link to, then read on to learn how to get top-tier sites to backlink to your content.
Why Do I Need Backlinks?
Getting relevant and quality backlinks to your website content helps organic search because it provides evidence to the search engines that your content is worth reading. Think of each backlink as a mini advertisement. When you get a link from a highly ranked website, that backlink carries with it the authority and credibility of the website it came from.
Backlinks are generated both when a website creates a hyperlink back to your website and when your content is shared on social media. Unfortunately for most website owners, the process of getting backlinks can be difficult.
Create a Community
A large part of success with getting top-tier sites to link to your content has to do with building a community around your brand. Doing so doesn’t require you to spend huge amounts of money on content. Instead, it requires you find content gaps and create articles that are relevant to your target audience.
Engaging and relevant content that is properly promoted is not ignored! Eventually, people will begin to see and share what you’re putting out into the world.
Find Your Content Niche
Find your content niche by identifying gaps in the types of content that other people are providing. Look at what types of content perform well and then create similar content with your own unique insights and added value.
Some questions to keep in mind:
- Who is my target audience?
- Is there an area that isn’t being covered very well?
- Who are the influencers that already have a following in this niche?
- Where is the most popular content published?
There is a variety of free tools that can help you pinpoint exactly where the current gaps are within your industry right from your home computer. Social Crawlytics, for example, allows you to run a report for a specific domain anytime you want. You can see both the most popular types of content that a particular domain is putting out and also see the names of the authors who created them.
Another free tool is called BuzzSumo, which allows you to search for popular content based on queries you create. BuzzSumo lets you filter content in a wide variety of different ways including by content type, the total number of times social shares, and more.
Communicate With Your Audience
What’s the best way to be sure you provide content your audience will go crazy about? Ask them!
- Conduct an online survey.
- Call your current customers and get their feedback.
- Research using the social content aggregator site Reddit.
When you deliver the exact content your target audience asks for; they are more likely to read, engage and share.
Planning is critical to your content marketing success. Once you have successfully identified the content gaps that you’re going to fill, there are many factors to consider. For example:
- What formats that you will use for your content marketing?
- Who will create the content?
- How often will you publish the content?
- What calls to action will you use?
- What social share options will you provide?
The best way to get a high Page Rank is by focusing on creating world-class content! Felipe Kurpiel
Promote Your Content
Promoting your content is the final hurdle in your quest to get backlinks to your site. Whatever you do, don’t spam anyone. Promotional tactics to consider include:
- Contact targeted people within your industry and ask them to review your content
- Pay Per Click promotion
- Social media sharing (paid or free)
- Notify your current email list
Creating high quality content is not enough to get your website those coveted top-tier backlinks. You have to create the right type of high quality content and promote it strategically.
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