how to use inbound marketing

Inbound Marketing: How to Attract, Engage, and Convert [Infographic]

What is inbound marketing and how can your business use inbound marekting to attract, engage and convert more prospects into clients? The infographic below was created for the staffing industry, but the information it provides can be applied universally to most service based businesses.

This infographic goes over:

  • What inbound marketing consists of in relation to websites, content and SEO.
  • 4 ways that inbound marketing differs from outbound marketing.
  • Why your business should use inbound marketing to create a strong online presence.
  • The current state of inbound marketing.
  • What you should focus on to increase your inbound marketing efforts.

How to Use Inbound Marketing to Attract More Customers

How to Use Inbound Marketing - an infographic by Akken Cloud
Courtesy of: Akken Cloud

Conclusion

Inbound marketing has been growing quickly as outbound methods are being met with increasing resistance. Many companies find that the ROI of a consistent, long-term content marketing campaign outperforms traditional outbound marketing.
Content marketing can:
  • Increase organic reach.
  • Save money on paid advertising like PPC.
  • Increase social media reach.
  • Increase traffic and quality leads.
Is your company considering beginning a content marketing campaign? Check out the “Ultimate Marketing Guide for High-Growth Companies” for additional tips and strategies.

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