Are you spending a lot of time creating content that nobody reads?
- No website traffic.
- No Likes on Facebook.
- No Tweets.
Have you ever considered that maybe the problem may not be your content, but your blog style?
Don’t get me wrong, you have to write content that is compelling and interesting to your target audience. But you also have to style your blog post in a way that is aesthetically pleasing and easy for your readers to scan.
Here are 8 tips on how to write a good blog post that that will capture your audiences attention.
Internet Readers Scan, They Don’t Read
Studies have shown that Internet searchers are more impatient than ever. If you want people to engage with your content and not just click the “Back” button in their web browser, you need to learn how to write blog posts that cater to this reading style.
Scanning text is an extremely common behavior for higher-literacy users. – Jakob Nielson, Nielson-Norman Group
1. Use Line Breaks Liberally
English 101 teaches you to keep each paragraph focused on a single idea. What happens when it takes several sentences to explain your idea?
Embrace white space! Break each paragraph into no more than three to four sentences. The line breaks will make your blog post easier to read quickly.
It’s even OK when blogging to include a single sentence in a paragraph to make it stand out.
2. Make Your Point with Subheads
Compelling subheads serve two distinct purposes when it comes to content writing.
- Break your content up into manageable chunks.
- Entice your reader to keep enjoying long pieces.
Your subheads should create a summary of your story that allows your reader to determine if they want to go deeper and spend time fully reading the article.
3. Make Important Concepts Stand Out with Bullets and Lists
- Allow your reader to easily scan a particular block of text and still get all of the important information.
- Make a particular paragraph look different from everything else.
- Emphasize points that you don’t want scanners to miss.
4. Use Deep Captions on Your Best Images
Deep captions are image captions that are two or three sentences in length. A large number of different studies have revealed that image captions are consistently read more than any other type of content on the page. As a result, combine deep captions with quality images to increase engagement.
5. Include Relevant Links
Do you want to keep people on your site? Use relevant internal links to send your readers to other pages on your site.
External links show that you’ve done your homework and have researched the topic that you’re writing about.
Tip: Let the expert you are quoting know you’ve linked back to them, and they may be willing to do the same for you in the future.
For the best results, use a combination of internal and external links to add value to your post.
6. Strategic Formatting
If you want to learn how to write a good blog post, you need to learn more about strategic formatting. There are a wide variety of different techniques that you can explore depending on the exact type of content that you’re trying to write.
One great way to add emphasis to a blog post is by bolding important concepts. Readers who want to read the entire piece can do so, but readers who are only skimming will still hit all of the most important parts.
You could also experiment with highlighting, which has the same benefit as bolding and may stand out more since it is not commonly used in blog posts.
7. Capture Attention with Numbers
Numbers are an incredibly effective way to capture a person’s attention. Lists tend to excite readers, because they create an expectation that your problem can be solved in a concrete number of steps.
Any headline that lists a number of reasons, secrets, types, or ways will work because, once again, it makes a very specific promise of what’s in store for the reader. – Brian Clark, CopyBlogger
8. Harness the Power of Dual Readership
A way that you can create the blog content your audience wants is by checking your dual readership path. Once you’ve finished writing, read the piece again – only this time, read only the text that you’ve called special attention to.
If your piece still makes sense if you only read the special formatting, you’ve done your job successfully. Now your post can appeal both to scanners and the rare few who read an entire article.
What do your blog posts look like? Do you follow one or more of these methods regularly? What content style tips appeal to you the most?
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