How to Use A/B Testing to Double Your Conversion Rate

A/B testing

Have you heard of A/B testing? It’s also known as split testing.

Did you know that every split test you run for your business has the potential to improve website conversion rates? Do you know exactly what to test and how to test it?

It’s time to take the guesswork out of your marketing!

A/B testing is an essential tool that enables you to boost landing page conversions and double your existing leads using proven scientific research methods. Stop wondering how to turn website visitors into paying customers. With A/B testing software, you have all the necessary tools to find clear answers.

The A/B Testing Process

In order to get started with your A/B test, you first need to decide exactly which element of your website or landing page you want to test. With A/B testing you will only test 1 element at a time. Some elements to consider are:

  • Your headline
  • Any graphic that directly correlates to your sales efforts
  • Sales copy
  • Navigation
  • Pricing
  • Testimonials
  • Colors
  • Call to action
  • Site Layout

If you are looking to squeeze more dollars out of your existing traffic, you need to start running A/B tests. NeilPatel –

Let’s imagine that you want to focus on a specific website headline. By employing split testing software, you will measure the effectiveness of a particular headline by weighing it against your original “control” headline. A/B testing allows you to measure actual consumer results to determine which headline is best.

How to Run an A/B Test

Step 1 – Determine Your Testing Variable

Once you have decided on the website element to test, the first step is to determine how you will change it. Little changes, such as font style and color, can make a big difference in the eyes of your potential customers.

Step 2 – Set Your Control and Variation

Now you are ready to set up your test. Make two versions of the same headline and let the public decide which is best. A/B testing software allows you to randomly direct half of your website visitors to headline “A” and half of your website visitors to headline “B”. For example, if you selected to vary the font size you could make one version in an 18 point font and the other in a 24 point font.

Step 3 – Gather Results

In order to get the most out of the testing process, you want to make sure that a large number of people get a chance to see both your “A” and “B” options.  Don’t make conclusions based on a small sample size.

A good idea is to aim for at least 100 conversions per variation. At that point you start to get statistics you can rely on. If you have lots of traffic, wait for at least 250 conversions per variation.

Step 4 – Review Your Results

Your split testing software will analyze website metrics such as clicks, purchases, and form completions to determine which variation is the most effective. Because this A/B test A/B Conversion Resultsoccurs in real time and employs a random sample of “experimental” participants, you can rest assured that any collected data is both current and accurate.

Your A/B software reports your results back to you and assigns a confidence level in the results. Statistically, you should look for a confidence level of 95% or higher to ensure you have a winner. This will indicate that one variation has emerged as a clear winner.

If you have reached your target level of conversions and there is still no clear winner it means there is no significant difference between the variations. It’s time to go back to the drawing board and run a new test.

Optimize Each Element of Your Online Marketing

Although A/B testing can be used to optimize or “fine tune” any aspect of your website, the process has proven exceptionally effective in the following areas:

  • Headlines – Make sure that your chosen headlines are clear and thoroughly compelling to your target audience.
  • Calls-to-action (CTAs) – Rather than relying on a single CTA, you can experiment with a number of different approaches to determine the best ways to inspire potential customers to take action.
  • Social proof – Providing consumer testimonials and documenting social media activity (such as “likes” or “shares”) can be powerful marketing tools. By employing A/B testing, you can be sure that the social proof that appears on your website is optimized to produce results.

Start Improving Your Online Marketing Strategy Today

Stop wondering about the effectiveness of your website and online marketing efforts. With A/B testing, you can determine, beyond a doubt, which webpage elements work to improve website conversion rate.

To learn more about how A/B testing can increase website conversion and build your customer base, please download the comprehensive report below entitled “8 Ways to Leverage New Online Marketing to Attract Customers“.

Just how far can A/B testing take you and your business? This free online resource has all the answers that you need to get the most out of this valuable marketing technology.

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