While many bosses theoretically understand that a solid marketing team can directly impact your company’s bottom line, 73% of executives don’t believe that marketers are focused enough on results to truly drive incremental customer demand.
If the majority of executives think marketing programs lack credibility, it simply doesn’t make sense to bombard them with metrics that don’t indicate bottom-line impact.
When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of:
- Customer acquisitions.
The 6 Key Marketing Metrics Your Boss Actually Cares About
In our 10 page free ebook, that you can download below, we lay out the 6 key marketing metrics your boss really wants to see.
- Customer Acquisition Cost (CAC)
- Marketing % of Customer Acquisition Cost
- Ratio of Customer Lifetime Value to CAC
- Time to Payback CAC
- Marketing Originated Customer %
- Marketing Infl uenced Customer %
If you aren’t measuring what’s working, you can’t improve. You must set aggressive goals for your marketing and then document your progress to those goals and share them with the decision makers.
Grab your free copy, read it, apply it, and start conveying your performance in a way that your C-suite can get excited about.
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