How Oktopost is Building Marketing Share Using Social Media and Inbound Marketing

inbound marketing

Mark Lerner is the Director of Marketing for Oktopost, a social media marketing and content distribution platform for B2B companies. Mark is a jack-of-all-trades and his roles include social media marketing, content marketing and distribution, business development and growth hacking.

Groove Digital Marketing has recently started using Oktopost in our own business and we really enjoy it. (Hint: try it out, they offer a free trial.)

If you are not familiar with repurposing content, this interview will show you how to save a ton of time and produce a high volume of content with less effort than you think. Of course, you will also learn how to use Oktopost for social media content management and promotion.

Listen now and you’ll hear Mark and I talk about:

  • (03:30) Introduction
  • (04:40) How did you define your target audience?
  • (08:10) How did you build relationships with influencers?
  • (13:40) How did you develop your content roadmap?
  • (18:40) How do you re-purpose your content?
  • (27:00) How do you use social media to promote your content?
  • (32:00) What is the purpose of your content marketing?

Resources Mentioned

More About This EpisodeGroove Digital Marketing Podcast

The Groove Digital Marketing podcast is the podcast for entrepreneurs  who want to discover how to use online marketing and sales automation tactics to massively grow their business.

It’s designed to help entrepreneurs discover which proven tactics and strategies  are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.

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Trent: Hey, there, bright idea hunters. Welcome to the Groove Digital Marketing podcast, episode number 12. I am your host, Trent Dyrsmid. This is the podcast where we help marketing executives to discover ways to use digital marketing and marketing automation to dramatically increase revenue. If you are a marketing executive and you’re looking for proven tactics and strategies to help you increase traffic to your site, to increase conversions and ultimately to drive revenue, well, guess what, you are in the right place.

The way that we do that is we bring on proven experts from other organizations to share with us the exact tactics and strategies that they’re using to achieve success. By listening to one of these episodes, it’s very much like looking over the shoulder of someone who is already getting the results that you’d like to get and seeing exactly how they’re doing it.

On the show with me today is a fellow by the name of Mark Lerner. He is the director of marketing for a company called Oktopost, which is a social media marketing content distribution platform that I have recently started to use in my own business. I really, really enjoy some of the features of that platform. I would encourage you to go ahead and give it a try, because they do offer a free trial. In this particular episode, Mark and I are going to talk in detail about five main themes.

The first one is how they went about defining their target audience for their platform. Their space is a very, very crowded one, so in order for them to get traction, they needed to be quite particular about whom they were going after.

Theme number two is we talked about how they went about building relationships with the influencers who already had the audience that they wanted to get access to.

Theme number three is we talked about how they developed their content road map.

Theme number four, we talked about repurposing content. If that’s something that you’re unfamiliar with, you’re absolutely going to want to tune into about the 15-minute mark, when we start to talk about how they repurpose content and how it can save you a ton of time and allow you to produce a very large volume of high quality content with less effort than you would think.

Then around the 24-minute mark, we talked at length about how to use social media to promote your content. Of course, we talked about the Oktopost platform and some of the unique capabilities that that platform offers, which is one of the reasons why I’m using it now. So I think that you’ll really enjoy that portion of our conversation as well.

Before we get to that, one very quick announcement. If you would like to get some help with your content marketing strategy, that’s exactly what our agency, Groove Digital Marketing, does. We have a whole bunch of different eBooks and so forth that will help you to that end. You can get to all of those by going to That is our entire library of eBooks available for you to download. With that said, please join me in welcoming Mark to the show.

Hey, Mark, welcome to the show.

Mark: Hi, Trent. It great to be here.

Trent: Yeah. Thank you so much for making the time. As I always do, before we get into the many details of the episode that we’re about to produce, I want to make sure that my audience understands who my guest is, a little bit about your business background. So let’s start off with who you are and what do you do?

Mark: Okay. Well, my name’s Mark Lerner. I am the director of marketing at Oktopost. Oktopost, it’s a social media marketing platform for B2B companies. What I do in my daily work is I’m basically a jack-of-all-trades. I’m in charge of social media, content marketing, content distribution, some business development, some growth hacking.

My background spans both B2C and B2B. I have an MBA from Florida Atlantic University. That’s basically my bridge to background.

Trent: Okay. The story we’re going to talk about today is really the story of the building of Oktopost, the software application/company, into a successful venture. Any time, no matter what you’re selling, the number one thing that you need to think about at the beginning, of course, is who is my audience going to be? When you came up with the idea, how did you go about figuring out who specifically is our target audience for our app?

Mark: Well, Oktopost is a social media marketing platform. Now there are a few platforms in that space. The one thing we found, the pain point that really wasn’t being dealt with was the issue that B2B companies have.

A lot of these other platforms, like HootSuite, for example, they’re great. There’s a lot of bells and whistles, but for a B2B company, if they’re doing a lot of particular content marketing and using social media to distribute that content, which 87% of B2B marketers do use social media as a distribution channel for content, they found that HootSuite was very much lacking in the ability to schedule up posts on a large scale, especially in the tracking. We felt that we wanted to maximize in that niche. That was really how we defined our target, because we felt, we saw the market need and we decided to fill that vacuum.

Trent: When you say you saw the market need, tell us how you saw the market need? What did you do?

Mark: Sure. Daniel Kushner, who is the co-founder and CEO, at his previous company, which was called Nolio, which got purchased by CNA about a year and a half ago. Internally they were doing marketing and using LinkedIn in particular. He found it very difficult to, A, schedule posts on a large scale, because they were a B2B as well; and B, on the measurement end, they found that they really couldn’t justify social media without being able to prove lead generation capabilities of social media.

So within that company he decided to develop what was the backbone of what is now Oktopost. He found that other companies he was familiar with were using it as well. They also felt that it was meeting a need.

When Nolio got purchased, that’s when Oktopost came into the market. It had already been worked through before it went live. We saw the market need based on usage when it was in I guess you could call it “alpha.”

Trent: Now did surveys or primary research-and when I say “primary research” I mean direct conversations on a one on one basis-or is there any other data collection process that was involved in really sussing out, hey, this is in fact, the market that we’re going to build our app for?

Mark: Right. No. I think that we started based on personal experience and personal need. We went from there. Initially, it wasn’t meant to really be an application that everybody used, but we saw it really helpful internally. Then we had friends using it and saw it meet their needs as well. We took from that. We didn’t do any surveying and things like that, but we took from that experience and hearing feedback that that was really our main target.

Trent: Okay. Once you figured out that, all right, we’re going to go after these B2B marketers, did you go through a process of trying to figure out who are some of the influencers that might already have the audience that we want to get traction with? If you did, then what were some of the steps that you took to start to build relationships with people who probably didn’t even know who you were at that point in time?

Mark: Right. That’s a great question. When I came on board in October, this was one thing that we were starting to do. I really put a lot of effort into it. Some of the things that I’m able to identify influencers are just reading relevant blogs. Things like “Social Media Today” often have a lot of syndicated content from various people. In our industry, it’s very, very focused on our industry.

That’s one place. If I’m reading somewhere and I see someone who’s writing a lot of relevant content, I’ll so some research and I’ll see how influential that person is. I went through a process of mapping out thought leaders. Some of the people that I identified, in particular Jeff Bullas was one that I really made an effort to reach out to. I’ve actually been able to guest post on his blog twice, which was very, very good awareness for our company.

There are several people like that. There are ways I’ve done it that are kind of outside the box, utilizing social media. Writing a blog post, for example, that talks about top five thought leaders in our industry. Then when I tweet about that blog post, I tag those people. They always respond, because it’s something very positive about them and they’re going to use our name as well. So their social communities are going to see Oktopost. Those were some ways that we took those thought leaders, those influencers and piggybacked on their popularity as well.

Trent: You’ve mentioned a couple of things that I want to dive a little deeper on.

Mark: Sure.

Trent: Can you go into more detail on when you were reading “Social Media Today” and you were looking at the posts from the various authors, was there a specific process that you went through to say, “This person here is someone that I should put some effort into building a relationship with, whereas this other person over here, while their article was interesting, maybe they’re not as much of an influencer.” How did you actually make the determination? Were there metrics that you paid attention to? Were there tools that you used?

Mark: Right. In the early days-when I say “early days,” I mean like a year ago-it was very much done by…I wouldn’t say “gut instinct,” but based on qualitative metrics as opposed to quantitative. I would read content. There were certain buzzwords that I looked for, like “B2B,” “lead generation,” LinkedIn discussion groups for lead generation, things that were very specific to the service that we provide.

If I saw a specific writer had written numerous articles in that space, I would go and look at their social profiles. See their popularity. Do a Google search. See if they’ve written anywhere else. Based on that, I would usually reach out to them, via LinkedIn was one of the best places to do it. It was very much a qualitative analysis of the way the content would look. I didn’t really have hard metrics. Yeah.

Trent: Okay. So in the case of someone like Jeff Bullas, did you reach out to him first on LinkedIn or was he one of the people that was in the “top five thought leaders” and you tweeted it out. And then he, obviously, “Hey, appreciate that.” And a conversation ensued as a result of the article?

Mark: He was. He was in that list, and I believe he did say, “Thanks.” There wasn’t an immediate connection there. What I did do for Jeff, because I did have him listed as a top influencer and a top target, I spent some time trying to figure out the best way to go about this, I reached out to him via email. I said, “I love your blog. I really learn a lot from it. Really has to do with our industry.” I actually basically cold emailed him and asked him if I could write for his blog. And he said yes.

That was through social media identifying that person based on what he writes and his connections, I utilized email as an outreach and was able to make that connection.

Trent: Just so that the audience and I understand this, you identified him. You included him in the “top five thought leaders.” You cold emailed him afterward and you said, “Can I guest post on your blog?” And he said yes.

Mark: Yeah.

Trent: Brilliant. Were you able to attribute how many new users or how much traction you got as a result of that one guest post on his blog?

Mark: I would say, I can’t give you hard numbers, but there was definitely a significant boost. I would say 15% boost in traffic as a result of each guest post that I did within a week.

Trent: Nice. Okay.

Mark: Yeah.

Trent: All right. Now let’s shift on to my third theme for this particular conversation. How did you go about it, now that you know whom your audience is? You know who’s influencing your audience. You have a little bit of a relationship with them. Now you need to create some content. How did you develop your particular content road map?

Mark: Okay. This is actually an ongoing…it’s a very fluid strategy. I think it’s very organic, because as a company grows and their offering changes, the type of content that they’re going to write about is going to change.

One of the first things that we did very early on was we wanted to write all original content. We tested out how often we write, for example. This isn’t the type of content, but the strategy. We were trying four times a week at 500 words and then one time a week at 2,500 words.

But generally, what we initially focused on was a very broad topic of what a B2B marketer would be interested in reading about. That was the topic of our blog said something along the lines of “a place all things B2B marketing,” something like that. That was the overall idea was to really provide a place where people could go to find tips and tricks for B2B marketing. That tends to be pretty broad.

Recently, we’ve tried to delve deeper into specific topics. We spent a lot of time on social listening as a specific topic to write about. These coincide with additions to our platform. For example, we added a social listening element to our platform. We wanted to show people how important this aspect of social media was. So we wrote a lot of content around that.

We write a lot of content about content curation, another important topic that we like to focus on. We cover a broad base of topics. We like testing. We like testing on various aspects of our content to see what’s working and what isn’t.

Trent: So a very iterative approach.

Mark: Yes.

Trent: Okay. During this testing, was there anything, Mark, that you tried which just bombed?

Mark: I don’t want to say “bombed.” There was a while in the beginning where we would write basically summaries of other articles and then link back to those articles, just as a way to have content on a website. The reason for that was we had very limited resources. Obviously, I don’t think, it’s not good for the blog. I’m not an SEO wizard, but I don’t think it’s good for SEO either. We found that to be an ineffective strategy. Even if it was limited resources, it’s better to write less content that’s higher quality. That was definitely a necessary shift that we made. I can’t say that we had anything that bombed.

Trent: Just as a side note, folks, one of my podcasts not so long ago I interviewed Brian Clark, the founder of “Copyblogger,” which is become obviously an extremely successful blog. In the beginning, he only wrote two posts per week. He made sure that they were very, very high quality. If you’re looking for an example of frequency, I can think of no better example than Brian.

Mark: No, it’s an interesting thing you say, because lately what we’ve been trying is once or twice a week writing a 2,500-word blog post, as opposed to four times a week, 600 words. I’m actually quite surprised. It’s been more effective. The fewer posts that were longer and more of quality actually brought more traffic, stayed on the page longer, brought more people to the direct website. It’s interesting.

Trent: It is interesting. I think it also is dependent upon what you’re writing about and the audience you’re writing for, because I can think of Peep Laja from ConversionXL is renown for writing these gargantuan long posts that are almost a course in themselves. He gets a lot of traffic. Then there’s someone like Michael Hyatt, who writes 500-word posts and he gets a lot of traffic.

I don’t know. I just want people to not jump to a quick conclusion when you listen to Mark and say, “Oh, well, I should only write one long post per week.”

Mark: Right.

Trent: You should do what Mark did. You should test, because for your market and your style and your topic, the only way to really know for sure is to do your own firsthand research through testing.

Mark: Right. We like to say here, “Trust, but verify.”

Trent: Yes. Okay. A lot of people who are content producers, like myself, talk a lot about “repurposing” content. Is that something that you guys do?

Mark: Absolutely. Early on in my time here, someone named Tom Martin, I don’t know if you’re familiar with him, he did a webinar for us. In that webinar, he talked a lot about content repurposing. It really opened my mind to know that we could take one piece of content and turn it into four blog posts, a case study or a white paper. That webinar that he did for us, we turned into a white paper, five blog posts, a podcast and a SlideShare slide show.

I think that, especially content marketing in general, it’s about producing a lot of quality content. You’re leaving money on the table if you only use one piece. You can slice and dice things into various different kinds of media, like audio or video or into different types of content. We do a lot of that.

Trent: It’s something, too, that folks who’ve been listening to my podcast for a while, I want to make a little confession. I’ve made a little shift. Maybe it’s a big shift in how I’m repurposing content.

This podcast that you’re listening to now, I was very, very purposeful about the questions that I decided I was going to ask Mark. I was equally purposeful about briefing Mark before we started to record this interview on how I wanted him to answer. The reason for that is because I want to be able to take the transcript from this episode, publish it, of course, with the podcast, which is great for SEO.

But I also want to be able to give it to my writing team and say, “Hey, notice there are five key questions that made up this interview if you listen. I make a note in my show notes of the time in the duration of the interview when I ask each one of those questions, so that my writing team can go look at the note and go, “Oh, at 5 minutes and 10 seconds, Trent asked ‘How did you build relationships with influencers?'”

And then my next main question was at 10 minutes and 40 seconds, so my writing team’s going to know that between 5 minutes and 10 seconds and 10 minutes and 40 seconds in the recording and in the transcript, there’s actually a blog post worth of content in there.

I tell you this, because if you are thinking, if you already have a podcast or you’re thinking of doing a podcast, it’s actually a way to get your guests to quote, unquote, “Write your blog posts for you for free.” It’s kind of a good deal.

Then the other thing that you could do from a lead magnet perspective, and I learned this from Brian Clark, by the way, on one of his recent Rainmaker webinars, he said, “If you’ve got a bunch of really great podcasts, and you’ve got a bunch of really great snippets of answers within those, you could also then take, you could aggregate some of those answers or some of that content into a very particular or specific eBook, which then could be a free lead magnet or it could also be a piece of gateway content that you sell.”

One of the things that Brian talked about in his last webinar that I attended is one of the best ways to segment your list into who is a good potential customer versus someone who’s just going to be a free information consumer, sell them something of value for $20 or $30 or $100. If you do consulting for thousands of dollars, well, sell them something for $100. The people who bought whatever it is for $100, that is your best and most qualified list of people who are very likely to go on and buy something from you for thousands of dollars.

This repurposing content thing, it’s really a big deal. I would encourage you to start off with audio, because it is by far the easiest way to come up with really great content from influential people. They would love to see it repurposed. It’s a good idea for you to repurpose it, and of course, your audience would enjoy it as well.

Mark: Yeah.

Trent: Before we go off of repurposing, Mark, is there anything more specific that you want to…do you guys have a process for that or do you just kind of look at each individual piece of content on a case by case basis? Sit down and go, “What else could we use this for?”

Mark: Right. Like everything else in our marketing mix, it’s been a very organic process. One of the strategies we do is that every six weeks or so, we have what’s called a “customer hosted webinar,” where we have one of our customers host a webinar that’s done under our auspices. They talk about what they do and they also, at some point, talk about how they’re using Oktopost for their social media. This is great, like you said, because you have somebody else really doing the work, and they’re benefiting just as much as we are, because they’re getting awareness.

Once we have those webinars, we do, like you said, we transcribe the webinar and we put up the recording. We do this as gated content generally, which is another form of lead generation. Just as much as people register for the webinar, the video of the recording is also gated to generate leads.

We have the video. We have the transcription, which we turn into three to five blog posts. Oftentimes, we’ll take the presentation that the webinar host used and put it on SlideShare if they’re okay with that.

Then we’ve done this once or twice before, but take all the blog posts that we’ve written and we actually put them into a white paper. We had a recent white paper on social selling that really a majority of the content for that white paper came from a webinar. Again, that becomes gated content, and is another tool for lead generation.

We have, if you have a small marketing team, you can really create a lot of content. It’s unique, because it’s a different type of content. It brings real value and it sometimes appeals to a different audience. So it’s a really great tool. We use it a lot.

Like you said, audio is something that we do. We had a great interview. We do a lot of podcasts. I like to use SoundCloud, because we can put the iframe right there in the blog post. You have the iframe of SoundCloud there at the top and then a transcription of the interview itself below. I do that a lot. I really like doing that.

Trent: The big take away here, gang, is if you’re thinking, “Gosh, you know, I really struggle to write enough good quality content in a week,” maybe you don’t go at it that way. Maybe think, “Could I just interview one interesting person per week, because if you talk to them for an hour and you do a transcription, you’ll get about 10,000 words. Then could you take those 10,000 words and repurpose them in the ways that we’ve just described? Could you end up with producing content that would be of interest to your audience?

I venture to say the answer’s probably going to be “yes,” but everybody’s unique and I’ll leave you to think about it. But nonetheless, wanted to get you thinking about that. When I say “you” I mean the audience, not you, Mark.

Mark: I’ll think about it as well.

Trent: All right. My final big theme for this interview is let’s talk about-because obviously Oktopost is a social media platform. I use it. I love it. I think that’s why this interview is happening. It does some things for me in particular on LinkedIn that I’ve been unable to find on any other platform.

I will tell you, Mark, you and I haven’t had a chance to have this conversation, but as a result of some of the ways that I’ve tweaked my LinkedIn group promotion strategy and using your tool, I have noticed the quality of my leads in the last two weeks has started to go up. I’m actually quite pleased with that result. With that said, let’s talk about how you use social media to promote your content?

Mark: Great. I’m glad you asked that. I mean, social media, in terms of content marketing, it’s really our main distribution channel. What we do is that we write a lot of content, whether it be blog posts or case studies. Once we do, we use our platform and we have LinkedIn profiles associated with our platform that post to discussion groups as well as Twitter, Facebook, Google+. And we create unique messages for each of the social networks.

One of the philosophies that the platform has and that we have internally is that there are social media marketing platforms where it just gives you a single box. You put in a message and it’ll send it to Facebook, LinkedIn, Twitter, and Google+. It’ll be the exact same message. A, it’s very spammy and, B, it doesn’t really fit, because they have different requirements. Twitter has a 140-character limit, things like that.

What we do is we create a blog post, and immediately I go into Oktopost and I create social posts for each social network. What I do with LinkedIn-and this is really a best practice for Oktopost or for anyone using LinkedIn, especially in discussion groups-we did internal research of our users. We found that one- third of all LinkedIn discussion group posts that converted into a lead had a question mark in the subject line.

What we found is that asking questions, even if the post you’re making has a link to a blog post, asking questions around that post, A, enriches the process. Someone’s going to read the question, want it answered, and actually click and read the piece of content. And, B, they’re going to engage with you, because questions always lead to people responding and more questions. It creates a real discussion. So that’s what we like to do. We like to couple our content distribution with tools to get people to engage in it as well.

Trent: When you do that, one of the things that I haven’t tested thoroughly enough, because I do exactly what you just described. I look at my post. I think, “What would be a question that this post would answer?” I make that question the subject line. Then for LinkedIn, in the body, I ask a few more questions.

Then I say, “Hey, if you’re just getting started with-whatever the topic is-and you’d like to see a three or four-step process to get you headed in the right direction, read this post,” and I put my link in.

Now when you do that, your platform, just like everybody else’s goes and grabs the featured image or one of the images from my blog post and it puts the blog post title. Do you leave that there or do you X that out, so people don’t automatically know that this is just a link to a blog post? I’ve been Xing it out and just putting my question and the comments in the URL.

Mark: I leave the picture there. I actually get rid of the URL, because, using Oktopost, once you put the URL in and the picture populates there at the bottom, you can delete the URL. When somebody clicks on it, they’ll be sent to the blog post. I found getting rid of that URL is more effective in general. But I keep the picture there. I don’t want to hide the fact that I’m posting a link to a blog post. I think that first of all, pictures are generally engaging. I think if it’s a good picture, people are going to say, “Ooh, that’s interesting.” I usually keep the picture there. In terms of my experience, that’s been more effective.

Trent: Okay. Well, I’m going to try it your way from now on.

Mark: But like you said, everyone’s different.

Trent: Correct. So thankfully, your tool gives me phenomenal analytics, so when I say I’m going to try it your way from now on, I’m going to actually have data to be able to go back and check whether what I’ve described as the way I did it or whether Mark’s way works better for me.

One of the other things that I learned from you, I think I got this in one of the emails after I signed up for the platform, it was a post that described the best and the worst times to promote your content on LinkedIn and on Twitter and on Facebook and so forth. Given that we’ve been talking about LinkedIn here, let’s talk about that. Do you remember that off the top of your head what those best times are?

Mark: I can’t remember off the top of my head. I have to say that from an email marketing perspective, that specific email has gotten more positive feedback than any email I’ve ever sent, I would say, on a very regular basis, because that’s an email we send when someone signs up for a trial. It’s the second or third email. I’ve never gotten more positive feedback than that email. It’s very, very interesting.

Trent: Okay. I have a copy of it.

Mark: Okay.

Trent: What I will do, folks, is I will put a copy of it in the show notes for this episode and at the very end of this episode, I’ll give you the link number on how to get to the show notes. I don’t know what it is at the time of this recording, but when I do post production, it’ll be at the end. So you’ll be able to see. It’s got best times for Facebook, LinkedIn, Twitter and Google+. Of course, this is not a guess. This is all based upon data that Oktopost has collected across all of the users, I’m assuming.

Mark: It was actually taken from a blog post that we found a while back. Again, I can’t remember everything off the top off of my head. I haven’t looked at that email in a while.

Trent: Okay. All right, Mark, before we wrap up, is there anything that I have not asked you that would make this interview richer for the audience?

Mark: Yeah, I think the one thing that I always drive home in my blog posts and when I talk to people with regards to any type of marketing, but content marketing in general or specifically is that it’s not about promotion of yourself or your product or service. It’s about providing value. It’s about establishing thought leadership.

Even if somebody is not at the time ready to purchase something, they want to look at you as a resource, as something they can tap to find out more information about their needs in a given market. And when it comes time to purchase, even if that’s six months from now, they’re going to remember who you are.

If you write spammy, “buy my whatever it is right now,” no one’s going to want to come back and read any more of your content. A lot of people have that gut reaction that they want people to buy right now and they want to write a blog post about how great their product is, but that’s actually counterproductive.

Trent: Yeah, I’m glad that you brought that up, because in my work over at Groove Digital Marketing, which is my agency, with our clients, that is one of the challenges that we often have to deal with very early in the conversation is to get them to stop wanting to write about their stuff and their features and their advantages and benefits. I said, “You know, that’s in the middle of the funnel.”

Mark: Right.

Trent: Once people are interested in the content you produce, they’re going to be more interested in what you sell, but in the beginning, there’s only one rule to follow. That is this: be interesting. If that means you have to write stuff that has nothing to do with your product, but it is going to attract an audience that you know would be likely to buy your product, you don’t need to talk about your product in the beginning. You just need to be interesting. Everything else will happen in the way that you want it after that.

All right, Mark. Well, I want to thank you very much for writing the next couple of my blog posts for me.

Mark: My pleasure.

Trent: And it’s been a pleasure to have you on the show. I don’t think we’ve spelled Oktopost yet, so go ahead and give the URL and spell it out so that people know how to come and check it out for a free trial.

Mark: Right. It’s

Trent: All right. Mark, if anyone wants to get a hold of you directly, Twitter or email, what’s the easiest way to do that?

Mark: Yeah, you can go ahead and shoot me an email., spelled the same way.

Trent: All right. Mark, thank you so much for making some time to be on the show. It’s been a pleasure to have you here.

Mark: You too, Trent.

Trent: All right. To get to the show notes for this episode, go to, and if you really enjoyed this episode and want to help me spread the word, please go to Thank you very much for doing that.

That’s it for this episode. I’m your host, Trent Dyrsmid. I look forward to having you back in another episode soon. Until then, take care. Bye-bye.

About Mark Lerner

mark-lerner_0Mark Lerner is a marketing guru with years of experience in the world of startups and social media. He’s the Director of Online Marketing at Oktopost – the B2B Social Media Marketing Platform – Tel Aviv, Israel.  He has a BA in Psychology from Boston University and an MBA from Florida Atlantic University. Mark joined the team in late 2013 and has helped take Oktopost’s marketing activities to a new level.





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