Marketing Automation.. is it a Sales Tool or a Marketing Tool? [Infographic]

Marketing automation software has been a big part of my business, and I’ve found it supports a great marketing strategy as well as a great sales strategy. In fact, the companies that do it best have marketing and sales that coordinate well with each other.

Here’s a great infographic from Salesforce, with some surprising stats…

Stats You Should Tweet

If you don’t have a good picture of how many leads you need to meet your sales quota, that leaves your marketing team not knowing what numbers they should hit. If you don’t have a picture of your sales pipeline, how do you know if you can expect your sales team to meet their quota?

As a marketer with a sales background, here’s another stat that shocked me.. I can’t imagine not having a system in place to qualify leads!



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