May 2014 Traffic Report

GrooveMOFUCTA_What_Expect_Working_With_Groovetraffic report
Welcome to our monthly traffic report. You can find last month’s report here. We began blogging on Groove middle of March 2014, so this traffic report will provide insight into the results that can be expected from a new blog.

We hope that our traffic reports will demonstrate what is working when it comes to establishing a brand new blog. It is our hope that this report will help you as you evaluate your own level of investment in content marketing.

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What Do We Look For in Our Traffic Report?

The data we look at for our traffic report helps us to answer what we want to know most each month.

When you are doing your own analysis, be sure you start with the questions you’d like to have answered. Here’s what we suggest:

  1. Is overall traffic up or down? Why?
  2. Are overall leads up or down? Why?
  3. Which traffic/referral sources are contributing the most to traffic and leads?
  4. How can we adjust our strategy to increase traffic and leads?

Here’s what I found for May…




As you can see, we received a significant amount of traffic during our second full month of blogging – 4,474 visits, according to Google Analytics.

We had slightly fewer new sessions this month. This means we have some recurring visitors, and shows we’re providing value to our visitors.

Conclusion #1: Traffic for the month was significant, especially given that Groove’s blog is quite new.




I don’t have Google Analytics configured correctly for conversions yet, although I have a GA guru who’s going to help me get really good at this so hopefully I’ll have that to report next month!

In the meantime, I’ll rely on HubSpot’s lead data, which show that in May we captured 125 leads. I’d venture to say that’s a much bigger number than the vast majority of websites, even well-established ones or those with higher traffic. Our success in this area is due to the back end system we’ve designed for lead capture (the “engine” behind our inbound marketing process).

Conclusion #2: As in April, overall lead capture was 2.6% of total traffic. Increased traffic in May resulted in increased leads.

Traffic Acquisition



Social traffic was our number one referral source in May, as I predicted in last month’s traffic report. This was due to significantly increased social promotion. If you are thinking that social promotion requires a huge investment of time, you’d only be partially correct. Thanks to HubSpot’s social inbox extension for the Chrome browser, promoting our content is actually quite efficient.

Once again, we had significant traffic from organic search, 1,024 visits, which is roughly the same as last month’s 1,115 visits. Considering how new the blog is, this is an absolutely fantastic number.

Conclusion #3: The Groove blog received traffic from a good variety of sources, with social traffic somewhat outpacing organic search.

Summary and Insights

  • Groove’s blog is already getting significant traffic and leads.
  • Social and organic sources are contributing a significant portion of traffic.
  • The Groove traffic report clearly demonstrates that content marketing and social promotion can quickly provide results in the form of increased traffic.

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