Nathania Stambouli is the Director of Marketing for Via Trading. Via Trading is a wholesale liquidation company based in Los Angeles, California, that helps department stores and manufacturers liquidate their unwanted inventory. Via Trading takes over unwanted inventory in large truckloads, warehouses it and then sells it in lots to smaller merchants.
Nathania handles all aspects of online and offline marketing. She has been with Via Trading for 10 years and has been pivotal in the growth of the organization from a marketing perspective.
We will talk about all of the things that Nathania has done in the past. What worked in the past? What bombed? What is working right now?
There are some real golden nuggets, especially if you are relatively new to online marketing.
Listen now and you’ll hear Nathania and I talk about:
- (02:00) Introduction
- (04:25) What marketing activity has worked well over the last year?
- (05:35) How do you find the blogs ended up being partners?
- (06:30) How did you create emails that converted so well?
- (08:32) What are some of the key lessons your learned from blogging?
- (10:20) How did you determine what to blog about?
- (12:17) What advice would you give to people who haven’t yet done video?
- (14:00) Please describe how you are widening your reach.
- (17:45) How are webinars helping you to drive qualified leads?
More About This Episode
The Groove Digital Marketing podcast is the podcast for entrepreneurs who want to discover how to use online marketing and sales automation tactics to massively grow their business.
It’s designed to help entrepreneurs discover which proven tactics and strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.
About Nathania Stambouli
Nathania Stambouli is the Marketing Director at Via Trading Corp, a wholesale liquidations company specialized in supplying small businesses with cost-effective merchandise to resell for profit online, at flea markets, discount stores and other resale channels. The company also provides extensive resources for individuals starting a resale business and business advice for existing resale business owners. Via Trading is a leader in its industry and committed to ensuring secondary retailers are as informed as possible so as to maximize their profits selling liquidation merchandise.
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