Today we are taking a look back at an interview we did with Brian Clark from Copyblogger.com. Brian built a very successful business around his content marketing strategy and we are going to apply some of his advice to answer these two questions:
- Can content marketing work for your business?
- Who should be doing the writing?
First of all, if you are new to the concept, content marketing is the process of creating interest in your product or brand by creating helpful and interesting educational media for your prospects. It can be videos, audio, pictures or writing. All of these work well when you are doing it right.