Posts

Why Calls to Action Should Be in Every Blog Post

WhyYouMustUseCTAs

You don’t have to look far to hear “content marketing is king!”

These days, blogging is one of the most utilized marketing strategies to attract new buyers. It’s cost effective and it’s proven to work – that is when it’s done right.

With any marketing strategy, your ultimate goal is to get people to hit the buy button. You invest in campaigns with the goal of attracting more buyers and making money. Blogging is no different.

Calls to action (CTAs) in blog posts are one of the most important elements. This is your opportunity to tell your reader what you want him to do next.

Let’s break down why CTAs are so vital to your long-term success.

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The 5 Steps to Creating the Ideal Website Conversion Path

website conversation path

Do you get plenty of visitors to your website but low conversions? Do you need to turn your website into a lead generating machine?

An optimized website conversion funnel is critical to your success.

If you are selling a product or service online or even trying to get visitors to take a simple action like signing up for a free newsletter, you already have a conversion funnel. If you are not getting conversions, then your funnel is not optimized.

Are you ready to learn how to improve your website conversion rates? Read on to understand the conversion process so that you can apply it to your funnel and take actions to improve it.

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7 Benefits of Business Blogging

7 Benefits of starting a Blog

Have you been putting off creating a blog for your company? Are you worried about the time you’ll need to invest to create and maintain a successful blog?

The benefits of starting a blog for your business are undeniable, with one study showing that B2B companies that blog generate 67% more leads than companies without a blog.

In another recent survey, eight out of ten executives claim to read at least one industry blog on a regular basis.

Are you starting to think maybe you should get a business blog started? Here are seven more benefits of starting a blog for your business that should fully convince you.
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3 Ways to Develop an Effective Content Road Map

content road map

Once you understand exactly who you are planning to target and what they are interested in, your next step with inbound marketing is develop a content marketing plan to use as a roadmap. In developing your road map, there are several factors that you want to consider.

  • What topics will you write about?
  • What premium content offers will you make?
  • How will you organize your content into campaigns?

The decisions you make in each of these areas will have a profound impact on your success, so it’s important to do your homework!
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Inbound Marketing Rule #1: Be Interesting

rule #1

If you are struggling to get attention from your target audience, more than likely, it’s because you are boring them to tears by talking about yourself, your products, your services, your awards, etc…

Well guess what?

Nobody cares. At least not yet.

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How to Create an Email Campaign that Converts

email marketing

Have you started an email marketing campaign for your business yet? Are you worried you might spend hours at your computer trying to figure out what to write?

Email marketing campaigns are a great way to increase leads for small and medium sized businesses. Email campaigns have long been proven to be successful, which is why more and more businesses are trying them.

In order to create an email marketing campaign that converts leads into sales, you’ll have to include a few important elements. Are you ready to learn what these are?
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