How to Write an Outline for Your Blog Post

how to write a blog outline

When you read a great blog post, do you ever think about how the writer put the piece of content together? Probably not, because you’re too impressed with the material to worry about the fine details. However, if you want to create blog posts that reach your audience in a significant way and encourage them to take action, you can benefit from studying posts that capture your attention.

For many great writers, step one in writing an excellent post is spending time creating a very detailed outline. Ready to learn how to do that? Let’s jump in.

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25 SEO Tips You Can’t Live Without

top seo tips

One of the great mysteries in online marketing is how Google and other search engines rank websites. All that’s known is that it’s a complex algorithm. Every business is fighting for a spot at the top, so implementing smart search engine optimization (SEO) techniques is vital to your website’s success.

It might surprise you to learn that the majority of your traffic comes from search engines. Don’t believe me? Look at your Google Analytics account. Click on referrals and chances are you’ll see that Google is one of the top search engines sending new people to your website.

Here are 25 ways you can bump up your website’s ranking and solidify your position high up on the search engine results.

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Can You Afford an In-House Inbound Marketing Team?

inbound marketing

In today’s world, Inbound Marketing has established itself as a vital element of your brand’s strategy. It costs 62% less than traditional marketing and generates approximately three times as many leads.

As has been proven over and over, when you create high-quality content, you also create thought leadership – that is an asset that has a significant long-term ROI.

For example, when Darmesh Shaw and Brian Halligan co-founded HubSpot in 2006, they focused on blogging to generate leads. Fast forward to 2014 and the HubSpot blog is one of the most popular marketing blogs in the world, and it produces over 50,000 leads a month.

To ensure a company achieves meaningful results when their leadership team decides to invest in inbound marketing, one of the very first things they must evaluate is the true cost of building an in-house team of experts.

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Why Content Marketing is Key in 2014


People attempt to predict it every day.

From football bets to market shares, we like to think that we can know what’s going to happen tomorrow. I don’t claim to be able to see the future, but I have been in the business for awhile, and I have some ideas on how the landscape is changing for Content Marketing.

I think anyone who is in the business of selling (which should be everyone) should have some idea of how content strategy can help grow their business.

Before I make my predictions, I want to touch on a few key points of conversation. For those of you unfamiliar with content marketing, I feel it is important to explain what is changing, and why. This will give context to my projections.
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