There’s something undeniably appealing about exceptional writing. It’s what keeps us awake until 3 a.m. to finish a good book. Online, it’s what makes you continue to click through articles to read more of what a blogger writes.
The appeal and proven success of content marketing have made the world a noisy place. Now, just about anyone with any level of writing talent can start a blog.
To attract a following and make money from your writing, you need to make it flow. The structure of your post has a direct effect on how many people get sucked into your posts and continue to click through to read more, more, more from you.
Although structure can sometimes limit the creative process, there are a few best practices for writing blog posts. Follow these and you’ll consistently hook your readers.
“No one can really predict how well a piece of content is going to go over with your readers… BUT what we can do is increase the odds of your content becoming a winner…” ~Charles Edgar @CharlesEdgar6