Posts

The 5 Steps to Creating the Ideal Website Conversion Path

website conversation path

Do you get plenty of visitors to your website but low conversions? Do you need to turn your website into a lead generating machine?

An optimized website conversion funnel is critical to your success.

If you are selling a product or service online or even trying to get visitors to take a simple action like signing up for a free newsletter, you already have a conversion funnel. If you are not getting conversions, then your funnel is not optimized.

Are you ready to learn how to improve your website conversion rates? Read on to understand the conversion process so that you can apply it to your funnel and take actions to improve it.

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How to Double Your Blog’s Conversion Rate

I continually see bloggers making a number of critical mistakes that are killing their blog conversion rate. In this brief video, I share 5 essential things you must do on every blog post in order to increase engagement and conversions.

Want to book a time to speak with the Groove team? Just visit our online calendar and choose a time that is convenient for you or call us right now at 208-391-2057. Read more

The Difference Between Informational Content and Decision Making Content

decision making content

Are you familiar with the customer decision making process for your company? Did you know that customers will be looking for either informational content, or decision making content depending on their place in the decision process?

If you want to market effectively to both information seekers, and those ready to make a buying decision, you need to publish a combination of both types of content. Read on so that you fully understand the difference and can create a content strategy that incorporates both types of content.

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