The 5 Steps to Creating the Ideal Website Conversion Path

website conversation path

Do you get plenty of visitors to your website but low conversions? Do you need to turn your website into a lead generating machine?

An optimized website conversion funnel is critical to your success.

If you are selling a product or service online or even trying to get visitors to take a simple action like signing up for a free newsletter, you already have a conversion funnel. If you are not getting conversions, then your funnel is not optimized.

Are you ready to learn how to improve your website conversion rates? Read on to understand the conversion process so that you can apply it to your funnel and take actions to improve it.

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Are You Killing Your List?

bad email marketing practices

For the last decade, retailers have all followed a very similar strategy: collect as many email addresses as possible and then send them the maximum number of promotional emails they feel their subscribers will take – without unsubscribing.

Guess what? Those days are OVER.

Today, consumers are absolutely inundated with generic promotional emails – and very few are ever opened.


Simple. The information being dumped into their inbox isn’t personalized – and therefore, it’s just spam.

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How to Design a Website to Maximize Conversions

How to Design a Website to Maximize Conversions

Is your current website ugly, outdated, or little more than a brochure? Are you ready to begin inbound marketing but don’t have a way to capture leads on your current site? Or worse, do you have a sparkly new website but are producing embarrassingly little in the way of traffic and leads?

Your website is a critically important piece of your marketing, and doubly so if your visitor has come to your site via inbound marketing since it provides their first impression of your company. It helps them answer a number of subconscious pre-sales questions within a few seconds of visiting your site:

  • How do I feel about this company?
  • Is this someone I would feel comfortable doing business with?
  • Are they reputable?
  • Do they deliver what I need?
  • etc

A website that has visual appeal may pass this first test of approval by its visitor, but a high performing site needs to do much more than be pleasing to the eye.

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Chris Brogan’s Game Plan for Entrepreneurial Success


Chris Brogan may be super well-known as a stellar marketer (he was in Ad Age’s Top 100 Marketers), but he’s also very clear that as an entrepreneur you must be an excellent salesperson. In our interview, he shares how he was recently reminded of this, and how he got back to the basics with sales – and unsurprisingly started making a lot more of them! If you’re not making enough sales in your business, you’ll definitely want to listen in on this interview.

He also shares his business model, including how he gets his Fortune 100 clients, and as well offers specific advice for entrepreneurs (listen in on his particularly great 3 step process that all entrepreneurs would benefit from).
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How TrackMaven Doubled Their Blog’s Conversion Rate

ian-walsh-interview (1)


Today’s interview features Ian Wash, CMO for TrackMaven. TrackMaven is a SaaS company that has been growing rapidly. Their blog now gets 50,000 unique monthly visitors, 95% from organic traffic.

TrackMaven provides competitive intelligence for digital marketers. They look at all the content marketers are putting out across different digital and content marketing channels and help them understand how effective it is. They also help you understand how well your content stacks up to your competition.

Learn how TrackMaven defined their buyer personas, how they get ideas on what to write about, and their content vetting and syndication process.

Do you have aggressive growth goals this year? Learn how TrackMaven doubled their conversion rate of their blog (twice as many leads from the same amount of clients) and take lots of notes!

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10 Things You Must Know about Conversion Rate Optimization (Before You Start)

This is a guest post by Jeremy Smith. Jeremy is a conversion optimization consultant at

I’ve been doing CRO for a while, plus telling other people how to do CRO. Conversion Rate Optimization requires a lot of data, a little bit of science, a ton of knowledge, and a load of patience. But it’s really not that complicated — as long as you go into it with the right mindset.

But what is that “right mindset?” How do get your head screwed on right as you prepare to dive into the mysterious, dark, and untamed jungle of Conversion Rate Optimization.

The question I frequently get, whether I am training folks for online marketing or speaking at an event is, “what is conversion optimization really all about?” That’s a very loaded question. Actually, I wanted to break it down in its simplest format and explain what conversion optimization is all about.

You’re about to read the answer to these questions. I asked myself, “What do people really need to know about CRO before they start?” And then I developed an answer. Let’s dive into ten succinct points that give you brass tacks about conversion rate optimization.

Let me give you my big idea: Conversion Rate Optimization is not about tricks, techniques, or dark arts. It’s about your entire website, presence, and marketing. It’s bigger than just hiring a CRO consultant to do some voodoo on your site. You need to step back and take in the whole picture.

Now, let me break it down….

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