Why Calls to Action Should Be in Every Blog Post


You don’t have to look far to hear “content marketing is king!”

These days, blogging is one of the most utilized marketing strategies to attract new buyers. It’s cost effective and it’s proven to work – that is when it’s done right.

With any marketing strategy, your ultimate goal is to get people to hit the buy button. You invest in campaigns with the goal of attracting more buyers and making money. Blogging is no different.

Calls to action (CTAs) in blog posts are one of the most important elements. This is your opportunity to tell your reader what you want him to do next.

Let’s break down why CTAs are so vital to your long-term success.

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7 Ways to Guarantee a Flood of New Leads

How to Generate Leads

If you’re trying to learn how to generate more leads for your company, you may have already realized that inbound marketing is a necessity. But it can be difficult to connect marketing and sales solidly. It may feel a little risky to link your marketing directly to your lead goals—gaining leads, after all, can seem more like an art than a science.

Who’s to say, after all, that X blog posts each month will lead to Y traffic and Z new leads?

Perhaps that’s why, as a results-focused inbound marketing agency, when we come to an existing inbound marketing campaign, we often see a lack of focus on gaining new leads. To us, this is odd. Why embark on an inbound marketing campaign in the first place if not to establish leads that convert into sales? Why launch a marketing venture if there’s no way of measuring your ROI?

If you break it down into actionable measures, you can see where simply understanding elements of this ‘art’ can improve your lead generation.

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Need More Leads? 7 Easy Ways to Increase Conversions


lead generation

You’ve started driving traffic to your site, but how do you turn these visitors into solid leads? What can you do to get your visitors to provide their contact information and enter your sales funnel?

One of the best ways to collect leads for your sales team is to provide premium content.

Are you making the most of this strategy? Have you created a compelling offer and excellent landing page to entice people to sign up? The following strategies will show you how to generate leads from your website.
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