Posts

How to Increase SEO with Google+

google plus seo strategy

If you’re like many people online, you have a love/hate relationship with Google+.

On one hand, you might not be a huge fan of the platform because it’s another social network to manage. On the flipside, Google is the top player in the search engine world. Any time you and your business can do something to get into Google’s good graces, it’s welcome.

It’s the latter that makes it so surprising that Google+ isn’t used as well loved as it should be by most businesses.

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The Best Social Media Sites for Promoting B2B Content

B2B contentHave you come to the realization that not all social media networks are created equally when it comes to generating business? Do you know which social networks are the best social networks for business?

If you are looking to increase your the ROI for your social media efforts, read on. New research indicates that the best social media sites for business content might not be the ones that you would immediately expect. All social media sites have their own unique functions, and you need to think about the way your content fits in to help achieve the maximum levels of success.
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Best Social Media Sites for Business Blogs [INFOGRAPHIC]

best social media sites for blogs

You’ve completed your latest blog post and breathe a sigh of relief. “Ahhhh, it’s done” you say. Not so fast!

Your work has only just begun. You can write the best blog post in the world, but if nobody sees it, your time has been wasted.

There are many ways to go about promoting your content. In this infographic, we share the 3 best social media sites for promoting your B2B business blog and the top strategy to use on each. These sites are:

  • Google+
  • Facebook
  • LinkedIn

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How to Research Your Brand with Social Media

social media market research

Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses.

It’s an even more frustrating situation if you think you’ve done everything right – creating social media accounts, offering a flurry of posts and pins, conducting cross-channel interactions. However, if your customer responses have been less than impressive and you’re falling behind in the retail race, it is likely that your focus is the problem.

Consider – has your strategy been centered on conquering networks instead of understanding them. Generating high leads and higher ROI demands more than clever hashtags. Social media market research is needed – specifically competitor-centric research.

If you want to experience high sales, see how other businesses achieve social media marketing success by analyzing their trends and topics.

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Want High Growth? Your Website Must Be Mobile Friendly!

make your website mobile friendly

Do you struggle to keep up with all of Google’s algorithm updates? You’re not alone. Every time you make an update to your website to adhere to Google’s guidelines, it seems like something new happens, and you’re back to the drawing board.

This never-ending game isn’t meant to frustrate you or hurt you. It’s meant to keep improving the search results that you and I (and your customers, of course) use to find information, products or services we need. So how often do you need to pay attention to updates? And what can you do to stay ahead of the game?

Focus on creating a fantastic experience for your customers, and the rest will follow. And to do that, you need to make your website mobile friendly.

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