Posts

The 5 Steps to Creating the Ideal Website Conversion Path

website conversation path

Do you get plenty of visitors to your website but low conversions? Do you need to turn your website into a lead generating machine?

An optimized website conversion funnel is critical to your success.

If you are selling a product or service online or even trying to get visitors to take a simple action like signing up for a free newsletter, you already have a conversion funnel. If you are not getting conversions, then your funnel is not optimized.

Are you ready to learn how to improve your website conversion rates? Read on to understand the conversion process so that you can apply it to your funnel and take actions to improve it.

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6 Ways Your Landing Page is Harming Your Inbound Marketing

landing page for inbound marketingAll hail the landing page! If you work in digital marketing, you’ve more than likely heard of these little beauties. They’re specialized web pages that an external visitor ‘lands’ on when they are searching for a solution to a problem. The page is there to reconfirm that they are in the right place, do a little more persuading and take those vital contact details for future communication (and conversion).

They’re specialized web pages that an external visitor ‘lands’ on when they are searching for a solution to a problem. The page is there to reconfirm that they are in the right place, do a little more persuading and take those vital contact details for future communication (and conversion).

They’re essential to the work of a digital marketer as they are often the very first contact point a visitor has with a site. It takes seconds for someone to make up their mind when they land on your web page, they either immediately exit, or are intrigued to find out more.

As an inbound marketer, I live and breath landing pages. They are the front page to your content or product.

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Need More Leads? 7 Easy Ways to Increase Conversions

 

lead generation

You’ve started driving traffic to your site, but how do you turn these visitors into solid leads? What can you do to get your visitors to provide their contact information and enter your sales funnel?

One of the best ways to collect leads for your sales team is to provide premium content.

Are you making the most of this strategy? Have you created a compelling offer and excellent landing page to entice people to sign up? The following strategies will show you how to generate leads from your website.
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