Posts

How to Get More Blog Traffic from Social Media

more blog traffic from social media

This is a guest post from Ernest Thompson from SMMGuide.co

If only it was as easy as tweeting out a link and expecting people to click on it in your quest to get more blog traffic from social media! It takes a broader plan than that, a bit of time, and consistent use. If you’re smart about it and use your time wisely, you can see your traffic counters moving upwards all thanks to social media.

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How to Drive Traffic to Your Website With Twitter

ways to drive traffic to your website with twitter

To create successful social media campaigns can be very time-consuming and knowing what will work is not always that clear cut. You dream of creating fully automated campaigns that give you a worthwhile return on investment for your time.

Twitter is by far the easiest social platform to master and can consistently drive traffic to your website if you are willing to take some necessary steps. This post is a summary of a five-part podcast series that explains how to get Twitter working for you.

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5 Rules To Help You Care For Your Customers With Social Media

5 social media customer care rules

Has your company been hit with the ‘slap’ of negative online social sentiment? Not long ago, the biggest fear you had when a customer was dissatisfied with your company’s service was that they would tell their friends about the experience until they forgot all about it.

Now you have to worry about those friends helping to spread the bad news with a simple click of the “Share” button.  Are you kept awake at night by the fear that a disgruntled customer will tell all their friends about a bad experience and it will spread like wildfire via social media?

To make sure your business isn’t the next high-profile victim of a viral customer service complaint, make sure you observe the rules of engagement for social customer care.

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How to Research Your Brand with Social Media

social media market research

Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses.

It’s an even more frustrating situation if you think you’ve done everything right – creating social media accounts, offering a flurry of posts and pins, conducting cross-channel interactions. However, if your customer responses have been less than impressive and you’re falling behind in the retail race, it is likely that your focus is the problem.

Consider – has your strategy been centered on conquering networks instead of understanding them. Generating high leads and higher ROI demands more than clever hashtags. Social media market research is needed – specifically competitor-centric research.

If you want to experience high sales, see how other businesses achieve social media marketing success by analyzing their trends and topics.

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3 Ways to Generate Leads on Social Media

lead generation on social media

As marketers, we do a heck of a lot of talking. We write copy, we create podcasts, and we shout our messages from the social media rooftops. But when do we stop to listen?

Listening is a fundamental quality that often gets lost in the shuffle. We’re so busy trying to promote our businesses that we rarely get the opportunity to sit down and absorb whether our message is heard or whether it is falling on deaf ears.

One reason for this is that listening is a little harder when you’re speaking to the masses. Where do you look to know if something is working or not?

But on social media, a lack of listening is no longer an excuse.

Social media is built around conversation. As you know from your personal life, conversations are a two-way street.

Here are a three ways you can hone your listening skills on social media and generate more leads.

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What You Can Learn from Shift’s Inbound Marketing Strategy

Shift-inbound-marketing

In this post, I will provide a comprehensive inbound marketing audit for Shift.

Before we dive into the inbound marketing audit, let’s cover the basics…

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What You Can Learn from Etherios’ Inbound Marketing Strategy

Etherios-inbound-marketing

In this post, I will provide a comprehensive inbound marketing audit for Etherios.

This example is full of details and examples of the right and wrong ways to do things. I have also shared a number of the tools that I used to do my analysis.

Before we dive into the inbound marketing audit, let’s cover the basics…

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What You Can Learn From Enablepath’s Inbound Marketing Strategy

Enablepath-inbound-marketing

In this post, I will provide a comprehensive inbound marketing audit for Enablepath.

This example is full of details and examples of the right and wrong ways to do things. I have also shared a number of the tools that I used to do my analysis.

Before we dive into the inbound marketing audit, let’s cover the basics…

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Why You Can’t Ignore Twitter [Infographic]

Honestly, I used to hate Twitter, partly because I never understood how to use the thing. Now, it’s an integral part of my digital marketing strategy… here are 4 ways to make Twitter work better for you.

Check out the infographic below to see why Twitter needs to be a part of your brand positioning and customer service…
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5 Ways Salesforce Cloud Alliance Partners Can Get Noticed on Twitter

twitter marketing

Have you ever looked at Twitter and thought, “how do people keep up with conversations on this platform?” Have you wondered how you can jump into the lively tweets streaming through your feed? Do you worry you won’t get noticed with all of the noise on this platform?

Those are all valid questions and ones that many marketers ask themselves when approaching Twitter. The platform is powerful but only when used correctly. To be effective, you need to have a strong understanding of what people are looking for when logging into their account.

Here are five Twitter marketing tips that’ll get you noticed and get you more leads.
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