You may have heard how important it is to create a buyer persona, but haven’t gotten around to creating one. (Hubspot has a really great template for you to use in creation of your buyer persona.)
Well, if you’re creating content for your blog, now is the time to do so. If you don’t take the time to define exactly who you’re writing for, and who you want to attract to your blog, ultimately you’re going to fail in three really important areas.
Here are some important considerations as you go about filling in that template.
If you prefer to watch me explain these buyer persona template tips, click here for a video version of this post.
Why a Buyer Persona is So Important
Personas are a well-established marketing technique to help produce more customer-focused communications. @SmartInsights
If you don’t consider your buyer persona, your content is not going to be as relevant to your audience.
Miss out on relevancy and you’ll miss out on a couple of other things too: Engagement and Social Sharing.
If your content is not relevant, your audience is not going to be very engaged.
Your audience is not going to share content that isn’t relevant.
Don’t Underestimate the Power of Social Networks
When you produce copies of content (be that a video, or a podcast, or a written piece of content), if you provide truly relevant content, it will be shared and will attract more of your audience.
So how do you best complete your buyer persona template?
How To Research Your Buyer
Start with research. You need to have a crystal clear picture of who you’re talking to so that you can speak to them in a way that resonates. There are a number of places to research your buyers.
4. Talk To Your Existing Customers
If you have customers already, the best way to do your research is to pick up the phone and call them. Since they have purchased from you, they are the type of customer you want more of.
5. Audience Jacking
If you don’t have many customers yet, you can use what I call audience jacking.
Basically, this involves visiting your competitors’ blogs and delving into the people who are commenting on the posts. You can click through to their websites and learn a lot about them.
6. Research Facebook Profiles
Your audience’s social profiles also provide clues as to who they are. Check out pages they like.
7. Look at Twitter Streams
When looking at their Twitter profile and Twitter Stream, note who they are following and retweeting. This will tell you a lot about their interests.
8. Research LinkedIn Profiles
LinkedIn also has a ton of data available for you to mine, as far as interests, groups, connections, etc.
This is a free resource that gives you insight into your competitors and their traffic.
Quantcast provides a ton of demographic information about a site’s visitors, and is a great way to check basic demographic data.
This tool is also great to find out what your audience is most interested in.
Simply enter your competitor’s website on Quicksprout, and you’ll get a list of the most shared pieces of content on that site. This will tell you not only what your audience is interested in, but will give you ideas of what you should be writing about!
Have you created a buyer persona for your target market yet? What questions do you have about getting started? Ask your questions below.
Hey, thanks for the info. Now what?
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